Wild West's design and marketing blog
The following is a link to a You Tube video clip. Just click on the link to view it!
Just in case you thought that the World Rally Championship was a bit tame for your brand, here’s Citroen’s No2 driver in a car park in Cork….
See the posts below for our links to the Sports Media International agency and to Citroen Racing!
If you are, maybe its time to check out the FIA World Rally Championship and the most successful team of this century, Citroen Racing. We’ve just produced a marketing pack and presentation on behalf of the Citroen Racing team and their sponsorship marketing agency, SMI. (see the post below as well!)
World Rally gives sponsors a huge marketing platform with the necessary vast TV audiences. Citroen use world rally as a key part of their brand development strategy, and, if it works for them, you can bet they will make it work for their sponsors too.
Over and above the mobile billboard aspect, there are some really great hospitality options including something that money just can’t buy – the option to be driven over the Citroen Racing test track by the World Rally Champion, Sebastien Loeb.
Mind you, that is not an option for the faint-hearted! More here and in the post below.
http://www.sports-media-intl.com/case-studies/citroen
SMI (Sports Media International) is a specialist sponsorship agency working on an international basis with rights-holders and commercial companies. SMI helps rights holders package and sell sponsorships, and it helps commercial companies to source and activate sponsorships on a global scale.
Citroen Racing. The most successful World Rally Championship team of this decade.
Wild West has worked with SMI on a number of projects (and indeed designed and produced the SMI website!).
On the commercial front, SMI has been working with Citroen Racing since 2002, promoting its proposition to the commercial world. Citroen is the most successful World Rally Championship team this decade and sponsorship opportunities there are valuable properties. After all, Citroen uses its own involvement in WRC to promote and enrich its own brand on an international basis, and if it works for them, then it can also work for commercial sponsors too.
The joy of sponsorship is that it enables brands to gain traction on an international scale, achieving results that might be impossibly expensive on a country by country basis. Citroen’s unique record of success is also extremely valuable and can give brands almost instant status.
For more on SMI and Citroen, go to: http://www.sports-media-intl.com/case-studies/citroen
The Barclays Around the World Competition site
Just tell Barclays, and you could win a really great day in the UK!
With the Barclays Premier League being watched in more places every day, Barclays wanted to promote their involvement with the beautiful game by giving fans from around the world the chance to show us all where and how they watch the action from the Barclays Premier League.
In return, there’s a really great prize of a trip to the UK, with (of course) tickets to a match at the winner’s favourite ground.
What do you have to do to win? Simple, just use the site to explain where, when and how you watch your favourite team. You can upload video, audio, photography or just write a paragraph about it. The winner will be the most unusual and interesting story that’s posted to the site before the end of the promotion.
The Barclays ‘Around the World in Ninety Minutes’ website shows how companies can interact through the web – this is quite a lighthearted application, but it doesn’t take too much thought to show how this interactivity could have more serious uses. You could collect views and opinions of customers for example, or find out what employees around the world think about your company. Views can be made public or kept private and available only to certain individuals.
You can see the Barclays’ Around the World competition site at www.barclaysfootball.com
Our new web site for Satya Capital is now on line
Satya Capital is an investment company working to provide development capital to expanding and emerging companies in Africa.
Now, it has a new web site to promote its activities and to showcase its work, designed, hosted and maintained by Wild West.
Satya Capital is a company investing in Africa and the huge potential of that continent, and it is doing so with the advantage of some in-depth knowledge of vital success factors. The company targets investments of between $20m and $50m, and has some unique experience in working with companies in the region, most notably through the establishment and growth of Celtel.
Satya would be pleased to hear from companies and others who may be able to introduce investment opportunities. Satya is one of a growing number of private investment companies choosing Wild West for promotional and communications work.
For more information on Satya and its work, visit www.satyacapital.com
Everyone wants to take the Trophy home!
There’s good news and there’s bad news.
The good news is that Barclays are extending the entry period for the Barclays Home Win prize draw.
The bad news is that there are already over 12,000 entries which have been logged through the prize web site, so you’re going to have to be pretty lucky to win that prize.
The prize (let us just remind you) is to spend a day with the Barclays Premier League trophy.
Get your team photographed with it. Let your kids take it to school. Use it as a charity fund-raiser. What you do with your prize is (within reason!) up to you. The trophy comes with its own security staff too, so you don’t need to worry what might happen if it got stolen. Remarkably, too, the prize is available wherever in the world you are – Azerbaijan or Zambia – Barclays will (somehow!) get that trophy to everyone who wins.
Modesty forbids us to mention who designed the web site for this competition, which Barclays are hosting to celebrate their Premier League sponsorship contract being extended for another three years.
For more information, go to www.barclayshomewin.com
When we were commissioned to design and build the corporate site for a rapidly growing branded drinks manufacturer, Stock Spirits Group, we were concerned that international sites (the company had several overseas companies) should have the same look and feel. The company agreed and now we have implemented not just a corporate site, but sites covering international sales, US, Italy, Poland, Czech Republic, Slovakia and Slovenia.
Some of these sites are in three languages too, just to add to the complexity, but each one has a standard (though flexible) format. If you visit any one of them, you’ll be in no doubt that you are in a Stock Spirits Group site.
Working with Stock, we made the decision early on that it was important to give countries full flexibility in terms of marketing in their home territories – so we would link out from the corporate site to any brand sites which they had built and maintained for their particular markets.
That immediately defused the ‘not invented here’ syndrome and demonstrated that what we wanted was corporate consistency, but not a corporate straitjacket.
Stock keep on expanding, and as they do, their network of sites grows too. Bosnia and Herzegovina is the next territory to be covered, followed by Croatia. And the brand promise offered by Stock Spirits products and the reputation of the company both continue to strengthen and develop.
Stock Spirits is a company with a mission, to become Central Europe’s premier manufacturer of branded spirits. The company, which has manufacturing facilities in Italy, the Czech Republic and Poland, needed to establish its credentials as a leading brand, and an important part of the process was to develop, refine, and lay down rules for how it is used in all the markets around the world serviced by Stock. Wild West had a key role to play in this development, helping to guide corporate choices in terms of how the logo should appear, and how to gain consistency wherever the logo was to be reproduced – whether on stationery, presentations, on-pack branding or advertising. Wild West also developed and implemented the new look on the company’s seven different and multi-language web sites. Now, with this critical document in place, Stock is able to expand its presence into new markets, always with the understanding that its corporate signature will be faithfully reproduced, wherever in the world it appears. www.stockspiritsgroup.com