Tag Archive for 'Jonathan Bancroft'

Citroën Racing, World Rally Champions

Published on May 26, 2010 in Marketing and Sport. 3 Comments Tags: , , , , , , , , , .

Citroën Racing, are the World Rally Champions, and now they have a sponsor prospectus that matches their amazing track record of success since 2000.

Citroën Racing's new sponsor prospectus, designed and written by WildWest

Citroën Racing's new sponsor prospectus, designed and written by WildWest

Designed, written and produced by WildWest, this comprehensive document (it runs to around 50 pages) gives anyone involved with commercial sponsorship on an international basis, a unique insight into the value proposition that Citroën Racing are able to provide.

The prospectus was designed and produced on behalf of Citroën, and their sales and marketing agency, SMI.

SMI are based in Spain and run by motorsport expert Jonathan Bancroft. Jonathan and his team have represented a number of companies and ventures and are now working on a number of football initiatives too.

If you are interested in supporting Citroën in their future competition in teh World Rally Championship and would like to see a copy of the Citroën prospectus, then please do get in touch with SMI.

Activating Sponsorships

Published on June 25, 2009 in Marketing and Sport. 1 Comment Tags: , , , , , , , , , .

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A lot of companies who want to extract the maximum value from sponsorship contracts find that experience and creativity are in short supply. To be honest, not many companies either have the expertise or the experience to know what exactly can be done effectively and create programmes that squeeze every ounce of value from a contract. Now, through a collaboration with Sports Media International and with input from former Barclays director of sponsorship, Nic Gault, Wild West is able to offer a full range of activation initiatives, from pitchside branding through to working with sports journalists. We have important joint experience in soccer, motorsport, sailing and athletics. Elements of the programme are likely to include web, electronic marketing, print materials, display and advertising, all of which can be handled very cost-effectively. For more, contact Jonathan Bancroft at Sports Media. Contact details can be found here: http://www.sports-media-intl.com/