Tag Archive for 'literature'

Sponsorship activation – our partnership with SMI

Published on March 23, 2010 in Brand and identity, International and Sport. 0 Comments Tags: Activation, Citroen Racing, International, literature, motorsport sponsor, Red Bull, SMI, sponsorship, Sport, Sports Media International, Total, website, World Rally Championship.

SMI (Sports Media International) is a specialist sponsorship agency working on an international basis with rights-holders and commercial companies. SMI helps rights holders package and sell sponsorships, and it helps commercial companies to source and activate sponsorships on a global scale.

Citroen Racing. The most successful World Rally Championship team of this decade.

Wild West has worked with SMI on a number of projects (and indeed designed and produced the SMI website!).

On the commercial front, SMI has been working with Citroen Racing since 2002, promoting its proposition to the commercial world. Citroen is the most successful World Rally Championship team this decade and sponsorship opportunities there are valuable properties. After all, Citroen uses its own involvement in WRC to promote and enrich its own brand on an international basis, and if it works for them, then it can also work for commercial sponsors too.

The joy of sponsorship is that it enables brands to gain traction on an international scale, achieving results that might be impossibly expensive on a country by country basis. Citroen’s unique record of success is also extremely valuable and can give brands almost instant status.

For more on SMI and Citroen, go to: http://www.sports-media-intl.com/case-studies/citroen

Do-it-yourself identities? Oh no…

Published on February 24, 2010 in Design. 0 Comments Tags: Advertising, branding, business services, Corporate, design, direct mail, Display, identity, Indicus Advisors, investment, literature, logo, Marketing, PR, sales literature, Satya Capital, Secerno, Sonaptic, start-up, Tribold, Vintage Wine Gifts, Web, web site, website.

Our identity for Vintage Wine Gifts, at the time, a new business

DIY has a lot to answer for, notably the stunted growth or premature demise of many promising start-up companies.

Good design isn’t always expensive. (It does though get more expensive the less you are prepared to think through your brief, and more expensive still with your unwillingness to put your requirements in writing).

It is however, an investment, just like the computers and the desks you buy. And just as you wouldn’t think of building your own furniture or electronic equipment, please don’t think of designing your own logo, website, sales literature or advertising. These are quite simply, jobs for professionals.

Most professionals will treat early-stage companies with consideration. They will make it as easy as possible to buy their professional skills, and create the resources that all businesses need in order to grow. They may even postpone some or all of their charges until a company finds it can afford them.

Improvements to the Sonaptic logo included a strapline to show core skills

Because professionals like us like to think that we can build a basis of trust between us. That, as your needs grow, you’ll stay with us, and we’ll grow with you.

That’s good business for us. It gives us a real interest in your future and in the effectiveness of the work we can do for you.

We may not still work with all the companies we’ve helped from an early stage, but we’re certainly still doing business with Alcentra, Brands2Life, Indicus Advisors, Satya Capital and Vintage Wine Gifts among others. We’re proud of our contribution to the success of many more – including Secerno, Tribold and Sonaptic.

All these companies found success by using their own skills to best effect, and also by using ours.

Design isn’t a part-time job. When you need it, talk to professionals like us.

Helping to Eliminate Pollution

Published on August 24, 2009 in Corporate, Design and Unusual. 0 Comments Tags: Charles Taylor, design, literature, P&I, Pollution response, publication, Standard London.

Guidance on Responding to Pollution for Dutch shipowners

All over the world, shipowners and seamen are being told to eliminate pollution, to such an extent that, in many areas, it is a criminal offence to cause or allow pollution to happen, even accidentally. Much of the burden of this problem – and everyone agrees that pollution must be prevented – falls on those who insure commercial shipping. This is true especially for the many commercial craft who ply their trade on Europe’s waterways. One of the leading insurers is the Standard London organisation, whose managers are longstanding Wild West clients, the city-based Charles Taylor & Co., part of Charles Taylor Consulting. As part of their response to the need for continued vigilance about pollution and the need to handle it effectively, Pollution Response sheets like these are designed and produced by Wild West in a variety of languages – Russian, Dutch, German and English. Just another example of how designers have to deal with multi-lingual issues these days! You can see more our design work for Charles Taylor at www.standard-club.com/knowledgecentre/

Do Start-Up Companies Get Good Design?

Published on July 15, 2009 in Corporate, Design, Marketing and Web. 0 Comments Tags: branding, ecommerce, identity, literature, logo, new company, sales tools, Secerno, spin off, start-up, Tribold, Vintage Wine Gifts, web design.

Database security specialists Secerno have an exciting web site and a confident logo

Sometimes of course, they do. But for companies with limited budgets and sometimes a lack of experienced marketing staff, it can be difficult – especially if there are issues like a name change to be considered into the bargain.

Wild West has helped a number of these emerging companies to put themselves on the map with good design, with an excellent web presence, and often, with the marketing materials that their salesmen need.

Secerno for example, was a spin-off from Oxford University, and originally called ‘Safe-Talk IT’. Now, with a bright and confident logo, and a web site that showcases the company’s many awards and recognitions, Secerno is selling its database security technology around the world. www.secerno.com

Tribold on the other hand, needed a simpler mark, and a theme which would help it to break into international markets with its user-oriented telecomms software range. Our solution was to tidy up their logo, introducing the three circles device and to invent a pictorial theme for their website and print which would imply global potential and care for the individual customer. www.tribold.com

Vintage Wine Gifts was another company that needed to kick-start its presence. No need to explain what this company does! Wild West designed a logo, packaging, ecommerce web site and other materials that has helped this new company build a solid market for itself. www.vintagewinegifts.co.uk

Do your pictures tell a story?

Published on July 13, 2009 in Corporate, Design and Web. 0 Comments Tags: Charles Taylor, Corporate, images, literature, Pension Corporation, Sonaptic, Tribold, Web.

Imagery can tell a powerful story

Yes, we all know what one picture is worth, but are those thousand words important to your clients? What could they say about you and your products? Could they introduce your company more effectively?

When we worked on a new literature theme for telecomms software specialists Tribold, we wanted to emphasise the importance of the individual in huge global markets. (www.tribold.com – Wild West also designed the Tribold logo)

When we looked for ways to dramatise the three-dimensional sound picture that Sonaptic were able to provide, we tried to find images that would show what Sonaptic technology meant to end-users. (Sonaptic was bought shortly after, by Wolfson Micro – someone must have been impressed!).

The annual reports we produce for marine insurance specialist Charles Taylor featured stormy seas this year, a reflection of conditions in the global shipping market, and in investment markets where it gains much of the income to offset insurance costs. (www.standard-club.com)

Whatever your message to the world, the imagery you use – on printed materials, advertising, and on web and electronic resources – should be appropriate, consistent and help to deliver an immediate impression.

Tag Archive for 'literature'

Do-it-yourself identities? Oh no…

Helping to Eliminate Pollution

Do Start-Up Companies Get Good Design?

Do your pictures tell a story?

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