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	<title>Word West &#187; Marketing</title>
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	<link>http://www.designwildwest.com/blog</link>
	<description>Wild West&#039;s design and marketing blog</description>
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		<title>Sometimes, it doesn&#8217;t hurt to state the obvious</title>
		<link>http://www.designwildwest.com/blog/2010/05/sometimes-it-doesnt-hurt-to-state-the-obvious/</link>
		<comments>http://www.designwildwest.com/blog/2010/05/sometimes-it-doesnt-hurt-to-state-the-obvious/#comments</comments>
		<pubDate>Wed, 19 May 2010 13:28:15 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[design partner]]></category>
		<category><![CDATA[design resources]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[emailer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[new client]]></category>
		<category><![CDATA[postcard]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[wild west design]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1083</guid>
		<description><![CDATA[Wild West design is looking for new clients]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/05/sometimes-it-doesnt-hurt-to-state-the-obvious/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>World Rally? A bit tame, isn&#8217;t it?</title>
		<link>http://www.designwildwest.com/blog/2010/04/world-rally-a-bit-tame-isnt-it/</link>
		<comments>http://www.designwildwest.com/blog/2010/04/world-rally-a-bit-tame-isnt-it/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 14:29:58 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Unusual]]></category>
		<category><![CDATA[Citroen Racing]]></category>
		<category><![CDATA[Cork]]></category>
		<category><![CDATA[Dani Sordo]]></category>
		<category><![CDATA[Donuts]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[rally]]></category>
		<category><![CDATA[Sordo]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[World Rally Championship]]></category>
		<category><![CDATA[WRC]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=939</guid>
		<description><![CDATA[The following is a link to a You Tube video clip.  Just click on the link to view it!
Sordo &#8211; In the Car Park!
Just in case you thought that the World Rally Championship was a bit tame for your brand, here&#8217;s Citroen&#8217;s No2 driver in a car park in Cork&#8230;.
See the posts below for our [...]]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/04/world-rally-a-bit-tame-isnt-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do-it-yourself identities? Oh no&#8230;</title>
		<link>http://www.designwildwest.com/blog/2010/02/do-it-yourself-identities-oh-no/</link>
		<comments>http://www.designwildwest.com/blog/2010/02/do-it-yourself-identities-oh-no/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 15:11:14 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business services]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Display]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Indicus Advisors]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[literature]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[sales literature]]></category>
		<category><![CDATA[Satya Capital]]></category>
		<category><![CDATA[Secerno]]></category>
		<category><![CDATA[Sonaptic]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[Tribold]]></category>
		<category><![CDATA[Vintage Wine Gifts]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=812</guid>
		<description><![CDATA[DIY has a lot to answer for, notably the stunted growth or premature demise of many promising start-up companies.
Good design isn&#8217;t always expensive. (It does though get more expensive the less you are prepared to think through your brief, and more expensive still with your unwillingness to put your requirements in writing).
It is however, an [...]]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/02/do-it-yourself-identities-oh-no/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ClearlyBusiness &#8211; focus on expansion</title>
		<link>http://www.designwildwest.com/blog/2010/01/clearlybusiness-focus-on-expansion/</link>
		<comments>http://www.designwildwest.com/blog/2010/01/clearlybusiness-focus-on-expansion/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 12:46:52 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[ABN-Amro]]></category>
		<category><![CDATA[Absa]]></category>
		<category><![CDATA[award winner]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[business services]]></category>
		<category><![CDATA[Deloitte technology fast 500]]></category>
		<category><![CDATA[Dunn and Bradstreet]]></category>
		<category><![CDATA[Experian]]></category>
		<category><![CDATA[Financial Innovation Award]]></category>
		<category><![CDATA[High tech]]></category>
		<category><![CDATA[Intuit]]></category>
		<category><![CDATA[Iron Mountain]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[National Business Award]]></category>
		<category><![CDATA[Sage]]></category>
		<category><![CDATA[SME]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=786</guid>
		<description><![CDATA[ClearlyBusiness is a company that was inspired by a number of good ideas. Getting important and market-leading products and services into the hands of small and medium enterprises, through trusted intermediaries was just one of them.
Now, the company&#8217;s ground-breaking (and multi award-winning!) ideas are helping to establish it abroad as well as in the UK. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Direct response &#8211; time to forget email and go back to print?</title>
		<link>http://www.designwildwest.com/blog/2009/10/direct-response-time-to-forget-email-and-go-back-to-print/</link>
		<comments>http://www.designwildwest.com/blog/2009/10/direct-response-time-to-forget-email-and-go-back-to-print/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 09:35:56 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ariba]]></category>
		<category><![CDATA[citroen sport]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Flying Pictures]]></category>
		<category><![CDATA[senior decision-makers]]></category>
		<category><![CDATA[Sports Media International]]></category>

		<guid isPermaLink="false">http://www.wildwildwest.co.uk/blog/?p=565</guid>
		<description><![CDATA[A lot of people are saying to us these days that email is over-used as a marketing medium, that their spam filters have (at last) caught up with sorting out the desirable from the unwanted, and that they are turning back to print in a bid to get response rates back to where they once [...]]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2009/10/direct-response-time-to-forget-email-and-go-back-to-print/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ecommerce &#8211; solution or stumbling block?</title>
		<link>http://www.designwildwest.com/blog/2009/10/ecommerce-solution-or-stumbling-block/</link>
		<comments>http://www.designwildwest.com/blog/2009/10/ecommerce-solution-or-stumbling-block/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 11:46:20 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[eshop]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[Vintage Wine Gifts]]></category>
		<category><![CDATA[web sales]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://www.wildwildwest.co.uk/blog/?p=548</guid>
		<description><![CDATA[Ecommerce (which means, if you&#8217;re in any doubt, buying and selling things through a web site or catalogue) can be a solution to the commonest of all problems &#8211; how do I get more sales? On the other hand, it can also be a part of the issue that you were trying to solve in [...]]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2009/10/ecommerce-solution-or-stumbling-block/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Site Statistics &#8211; A New Twist</title>
		<link>http://www.designwildwest.com/blog/2009/09/web-site-statistics-a-new-twist/</link>
		<comments>http://www.designwildwest.com/blog/2009/09/web-site-statistics-a-new-twist/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 08:15:28 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Unusual]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[private equity]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[sales information]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[web statistics]]></category>
		<category><![CDATA[web tracking]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://www.wildwildwest.co.uk/blog/?p=493</guid>
		<description><![CDATA[Putting privileged information on your web site, probably in a password-protected area, has advantages beyond treating special clients in a special way. Because each password is linked to a particular person or company, you can track very closely statistics like:
- how often did each one visit the site (if at all)?
- what files did they download? (and [...]]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2009/09/web-site-statistics-a-new-twist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Barclays Home Win</title>
		<link>http://www.designwildwest.com/blog/2009/09/barclays-home-win/</link>
		<comments>http://www.designwildwest.com/blog/2009/09/barclays-home-win/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 11:54:41 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[Barclays Home Win]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[Free to enter]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.wildwildwest.co.uk/blog/?p=461</guid>
		<description><![CDATA[Barclays Home Win is a free-to-enter prize draw which will give 20 lucky soccer fans (wherever in the world they are) to have the Premier League trophy, complete with ribbons, for the day.
What would you do with it? Take it to your kids school. Get you and your friends photographed holding it aloft. Use it [...]]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2009/09/barclays-home-win/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Premier League News</title>
		<link>http://www.designwildwest.com/blog/2009/09/premier-league-news/</link>
		<comments>http://www.designwildwest.com/blog/2009/09/premier-league-news/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 08:45:16 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.wildwildwest.co.uk/blog/?p=443</guid>
		<description><![CDATA[


Standout photography lifts Barclays magazine

Wild West has just redesigned the covers of the Barclays soccer magazine that carries news and views about the Barclays Premier League, widely acknowledged now to be the most competitive, and certainly the most popular, club soccer championship in the world. Barclays is a long-standing supporter of the Premier League and [...]]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2009/09/premier-league-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sponsorship. Now the Work Begins</title>
		<link>http://www.designwildwest.com/blog/2009/09/sponsorship-now-the-work-begins/</link>
		<comments>http://www.designwildwest.com/blog/2009/09/sponsorship-now-the-work-begins/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 11:14:48 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.wildwildwest.co.uk/blog/?p=439</guid>
		<description><![CDATA[


Barclays are proud sponsors of the Premier League in England

Companies use sponsorship for all kinds of reasons, from brand-building to establishing recognition and status in new geographies.
Whatever the reason though, it’s often how those companies use the sponsorship benefits they’ve bought, that determines how successful they are.
Barclays’ sponsorship of the English Premier League is a [...]]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2009/09/sponsorship-now-the-work-begins/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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