Some companies are so innovative that they have a tough job explaining just how their products work.
Take Secerno for example. Conventional wisdom says that to protect valuable information resources, you have to build a wall around it. The trouble is that when you do, the resources lose their value simply because they aren’t easily accessible, and anyway, the people who want to damage your databases, or steal them, may not be outside your company. What about the disgruntled employee passed over for a pay rise? Or the sales rep who is going to work for a competitor?
Secerno’s database security product works by looking at ‘normal’ patterns of use. Then, when something odd happens (the sales rep tries to download all your customer data, for example), alarms are triggered and the potential damage can be stopped.
Now, that isn’t so easy to explain, but an animated diagram on the Secerno web site does it much better than we can do here, just using words. Take a look at http://www.secerno.com/howitworks/diags.html
Animations like this can help potential buyers to appreciate just what it is that your product or service is offering.
Published on
June 25, 2009 in
Marketing and Sport.
Tags: Activation, Jonathan Bancroft, Marketing, Motorsport, Nic Gault, Sailing, Soccer, sponsorship, Sport, sports marketing.
A lot of companies who want to extract the maximum value from sponsorship contracts find that experience and creativity are in short supply. To be honest, not many companies either have the expertise or the experience to know what exactly can be done effectively and create programmes that squeeze every ounce of value from a contract. Now, through a collaboration with Sports Media International and with input from former Barclays director of sponsorship, Nic Gault, Wild West is able to offer a full range of activation initiatives, from pitchside branding through to working with sports journalists. We have important joint experience in soccer, motorsport, sailing and athletics. Elements of the programme are likely to include web, electronic marketing, print materials, display and advertising, all of which can be handled very cost-effectively. For more, contact Jonathan Bancroft at Sports Media. Contact details can be found here: http://www.sports-media-intl.com/