Sadly, a website is unlikely to be forever, no matter how much time and trouble it took to build.
How will your site look on a smartphone?
That’s true even if you only have a “brochureware” site, but it becomes more obvious when you use some of the other facilities that the web makes possible. Many of our finance and investment clients, for example, like the fact that they can add password-protected areas for groups of investors, even individual areas for single clients. Those need to be continually maintained and brought up to date, especially if they link to outbound email notifications and the like.
The advent of smartphones, iPhones and pads adds a new dimension of complexity. You simply can’t cut yourself off from an audience that wants mobile, 24 x 7 access to information, and if they can’t find it from you, they’ll find it from one of your competitors.
Once upon a time too, websites featured ‘news’ pages, and many still do, but how can they be relevant when Twitter and LinkedIn enable micro – and instant – blogging?
“But what have we got to say?” we have been asked in the past. To which our answer is a huge amount.
Every company needs the oxygen of exposure, and blogging on a regular basis gets companies noticed and onto short lists for potential business. For one of our clients (www.inco-online.com), blogging is now a key part of their business development strategy, and they should know – selling is their business.
So, if you haven’t revised your website recently, maybe just take another look and see what you’re missing, and how much business might come along with those missing visitors.