Imagery can tell a powerful story
Yes, we all know what one picture is worth, but are those thousand words important to your clients? What could they say about you and your products? Could they introduce your company more effectively?
When we worked on a new literature theme for telecomms software specialists Tribold, we wanted to emphasise the importance of the individual in huge global markets. (www.tribold.com – Wild West also designed the Tribold logo)
When we looked for ways to dramatise the three-dimensional sound picture that Sonaptic were able to provide, we tried to find images that would show what Sonaptic technology meant to end-users. (Sonaptic was bought shortly after, by Wolfson Micro – someone must have been impressed!).
The annual reports we produce for marine insurance specialist Charles Taylor featured stormy seas this year, a reflection of conditions in the global shipping market, and in investment markets where it gains much of the income to offset insurance costs. (www.standard-club.com)
Whatever your message to the world, the imagery you use – on printed materials, advertising, and on web and electronic resources – should be appropriate, consistent and help to deliver an immediate impression.
