Tag Archive for 'PR'

Design for PR

Some PR agencies like to invest in their own in-house design capabilities. Others either aren’t of a sufficient size, or they just like to choose the right designers for the right project. After all, design, like a pair of shoes, doesn’t come in one size for everyone.

A pop-up display for Barclays Spaces for Sports

Even a big agency like financial specialists FD have been known to look to WildWest for design and programming skills, and over the years, we’ve worked variously for Brands2Life, Octopus (and their Loudhouse research subsidiary), Bite, Lexis and Hill and Knowlton.

The projects have included everything from interview sets for British Lions rugby, through to client magazines, props for photoshoots, websites and advertising. Some of these companies have come to us because of our particular knowledge of sponsorship and sponsorship activation; others for more general help, or to ask whether something they have in mind is actually feasible.

Wild West – Helping out the Madrid bid

Seve backs Spain's bid to host the Ryder Cup

Seve backs Spain's bid to host the Ryder Cup

Madrid is one of the cities bidding to stage the 2018 Ryder Cup, the golf competition that pits the best of Europe against the best of America. Wild West was pleased to help out British PR agency, Lexis by designing and producing some impressive branded clothing and other materials for the launch – all produced in double-quick time, in order to be ready for the launch event which featured Spanish golfing legend Seve Ballesteros.

Sadly, Ballesteros will not now be able to play the four demonstration holes at next week’s British Open, to be staged at St Andrews, the scene of some of his greatest triumphs. His recovery from brain surgery and consequent therapy simply won’t allow it.

Brands2Life – 10 Years Old!

Gosh, it’s 10 years since we designed the logo for a new PR company called Brands2Life.b2l_rgb
Now, they are one of the most successful PR outfits around with a client list that is based in technology and telecomms, but stretches a long way into other areas too.

And they are still a client of Wild West! Over the years, we’ve worked on web, advertising, direct marketing, print design and display projects for the agency directly and for its clients.

We would like to add our congratulations to Giles Fraser and Sarah Scales, who have made Brands2Life such a success over 10 years.

Impressive List of Supporters

The Making BrITain Great campaign, initiated by MicroFocus and their PR agency Brands2Life has attracted an impressive list of supporters for their technology and jobs manifesto, published on July 21. If you’re involved in technology, you can leave a comment or add your name to the supporters list at their web site www.makingBrITaingreat.co.uk Wild West designed the manifesto and the accompanying web pages.

Can Research Help You Build Market Share?

Sometimes, research is a powerful tool. Think about this as a model.

You start by asking questions about an issue that is live in your market. You give respondents the option to remain completely anonymous when they fill in your questionnaire. But, if they wish, they can leave a name and address and receive a full copy of the report when it’s complete. Give respondents an incentive to respond in the form of a donation to a charity.

Now, get the results in and compile the report. It should look credible and properly presented.

You can deliver that report to all the people who wanted it. You can feed the report into your PR campaign. (”Here’s what 200 managers said about…”). You could host a reception or seminar to tell clients or others about the results. You can use your web site to display headlines from the report you’ve written.

Do this once and it gets you noticed. Repeat it, and it begins to demonstrate your leadership qualities, and starts the all-important dialogue with potential clients that leads to new business.

We’ve successfully completed this programme with a law firm and a software company. It works!