Tag Archive for 'Premier League'

PFA Awards Branded ‘Barclays’ by Wild West

Published on May 7, 2010 in Brand and identity, Corporate, Display and Sport. 0 Comments Tags: Activation, Barclays, branding, Display, Event branding, football, PFA, PFA Awards, PFA Awards dinner, Premier League, Soccer, sponsorship, Sport, www.barclaysfootball.com.

Each year, Wild West (as part of its work for Barclays) puts a complete set of display equipment into some rather nice large hotels in order to cement awareness of Barclays’ status as the sponsoring company of the Premier League in England.

Giant banners at the PFA Awards Dinner

The PFA Awards Dinner is one of these events.

The dinner is an essential part of the end-of-season celebrations, and is held just before the winners of the Premier League trophy can be known for certain.

The awards themselves, which have been won in the past by Kevin Keegan, Cristiano Ronaldo and David Beckham, are particularly prized by the winners, because they are awarded on the basis of votes amongst the players’ fellow professionals.

This year (2010) Awards were given to Wayne Rooney (Player of the Year), James Milner (Young Player of the Year) and Lucas Radebe (Special Award).

Wayne Rooney (centre), James Milner (right) and Lucas Radebe (left) pictured with their 2010 Awards

In this World Cup Year, to be hosted in South Africa, it seems particularly appropriate that Lucas Radebe has been honoured with an award. A South African, he has for many years rendered stalwart services to his English club, Leeds United, before injury forced him to give up the game.

You can read more about Barclays and their involvement with the Premier League in England at www.barclaysfootball.com and specifically about the PFA Awards at www.premierleague.com/page/Magazinedettail/0,,12306~2035490,00.html

Barclays Spaces for Sports – Getting Support from the Fans

Published on April 14, 2010 in Advertising, Corporate and Sport. 0 Comments Tags: Activation, Barclays, branding, Corporate, corporate social responsibility, CSR, football, Football Foundation, matchday programme, Premier League, Soccer, Spaces for Sports, sponsorship.

Spaces for Sport in the Arsenal matchday programme

Barclays Spaces for Sports is an award-winning and international programme aimed at giving young people from deprived areas the opportunity to play sport.

It is the focus of the overall Barclays corporate social responsibility programme and operates in the UK and Ireland, South Africa and the USA.

In the UK, the programme operates in conjunction with the Football Foundation and runs alongside the Barclays commercial sponsorship of the English Premier League.

Now, Barclays have asked Wild West to put together a series of advertising feature pages, each one directed specifically to the work that Barclays and the Football Foundation are doing with each of the clubs in the Premier League, and highlighting the achievements of this remarkable initiative – which not only creates the areas for sports of different kinds, but also gives constructive assistance to community groups, helping them to get into a routine of managing and maximising the use of the space.

Barclays Spaces for Sport in Liverpool

Barclays Spaces for Sports are already up and running in the neighbourhood of each and every Premier League side and in many other areas too. But Premier League sides, and the Football Foundation too, are also taking a hand in helping to establish the credentials of these new facilities and playing an important role in attracting local publicity for what Spaces for Sports can offer.

Everyone involved hopes that these new facilities will become etched into the fabric of their local communities, providing a focus and an outlet for kids who otherwise might be attracted to gangs and crime. So, in many important ways, Barclays Spaces for Sports is helping to revitalise areas where problems of various kinds have been in evidence, and helping to get lives back on track by encouraging individuals to develop their sporting skills.

Who knows? Barclays Spaces for Sports may provide an important platform for British success in our very own Olympics in 2012. And Wild West is very pleased to be involved in this important initiative.

Where do you watch the Barclays Premier?

Published on February 10, 2010 in Sport and Web. 0 Comments Tags: Activation, Barclays, branding, competition, football, International, Premier League, sponsorship, Sport, web site, website, www.barclaysfootball.com.

The Barclays Around the World Competition site

Just tell Barclays, and you could win a really great day in the UK!

With the Barclays Premier League being watched in more places every day, Barclays wanted to promote their involvement with the beautiful game by giving fans from around the world the chance to show us all where and how they watch the action from the Barclays Premier League.

In return, there’s a really great prize of a trip to the UK, with (of course) tickets to a match at the winner’s favourite ground.

What do you have to do to win? Simple, just use the site to explain where, when and how you watch your favourite team. You can upload video, audio, photography or just write a paragraph about it. The winner will be the most unusual and interesting story that’s posted to the site before the end of the promotion.

The Barclays ‘Around the World in Ninety Minutes’ website shows how companies can interact through the web – this is quite a lighthearted application, but it doesn’t take too much thought to show how this interactivity could have more serious uses. You could collect views and opinions of customers for example, or find out what employees around the world think about your company. Views can be made public or kept private and available only to certain individuals.

You can see the Barclays’ Around the World competition site at www.barclaysfootball.com

Barclays salute Frank Lampard

Published on January 18, 2010 in Sport. 0 Comments Tags: Barclays, Football Writers Award, Frank Lampard, Premier League.

Frank Lampard is the PFA Player of the Year

Frank Lampard wins the Football Writers Tribute Award

He’s pretty much achieved everything in football that you could (although not yet a World Cup or Champions League winners medal). He’s been an integral part of the Chelsea team that has established itself in the Barclays Premier League ‘top four’. Ancelotti wouldn’t part with him. Capello puts down his and Rooney’s names first on any England teamsheet. He scores more goals from midfield than most strikers. Why wouldn’t Frank Lampard win the Football Writers’ Tribute Award?

Only a very few names of current Barclays Premier League players would be mentioned alongside his. Wayne Rooney perhaps, or Ryan Giggs at Manchester United, Stephen Gerrard or Torres at Liverpool, Cesc Fabregas or Robin van Persie at Arsenal. And yet, with Chelsea dominating this year’s Barclays Premier League so far, and still in the running for a League, Cup and Champions League treble, it was fitting that Lamps would get this prestigious award, joining previous winners – Bobby Moore and Alan Shearer among them.

The picture shows the handsome tribute to Frank Lampard, printed in the programme for the Football Writers’ annual dinner and designed (of course) by Wild West.

Everyone wants to take the trophy home!

Published on November 27, 2009 in Unusual. 0 Comments Tags: Activation, Barclays, football, International, Premier League, Premier League trophy, Soccer, sponsorship, Sport, Web, web site.

Everyone wants to take the Trophy home!

There’s good news and there’s bad news.

The good news is that Barclays are extending the entry period for the Barclays Home Win prize draw.

The bad news is that there are already over 12,000 entries which have been logged through the prize web site, so you’re going to have to be pretty lucky to win that prize.

The prize (let us just remind you) is to spend a day with the Barclays Premier League trophy.

Get your team photographed with it. Let your kids take it to school. Use it as a charity fund-raiser. What you do with your prize is (within reason!) up to you. The trophy comes with its own security staff too, so you don’t need to worry what might happen if it got stolen. Remarkably, too, the prize is available wherever in the world you are – Azerbaijan or Zambia – Barclays will (somehow!) get that trophy to everyone who wins.

Modesty forbids us to mention who designed the web site for this competition, which Barclays are hosting to celebrate their Premier League sponsorship contract being extended for another three years.

For more information, go to www.barclayshomewin.com

Get your hands on the Premier League Trophy!

Published on November 9, 2009 in Sport and Unusual. 0 Comments Tags: Barclays, Premier League, Premier League trophy, prize draw, promotion, soccer prize, web competition, web design, web site, win the trophy.

The Barclays Premier League Trophy could be yours – for just a day

No. You don’t have to spent half a billion buying a team. All you have to do is to go to www.barclayshomewin.com and enter the Barclays free prize draw.

20 winners from around the world will get the chance to have the Premier League Trophy for the day.

What could you do with it? Well, just think. You could lift it aloft with the team you play for. You could take it to your kids school. You could use it as part of a fund-raising opportunity for charity. Or you could just put it on your mantelpiece and dream.

But you’ll have to enter quickly! Our information is that a number of unnamed Premier League managers want to get their hands on this unique prize…

Web site and promotional advertising is by Wild West of course.

Sponsorship. Now the Work Begins

Published on September 2, 2009 in Marketing and Sport. 0 Comments Tags: Activation, Barclays, football, Marketing, Premier League, Soccer, sponsorship, Sport.

: Barclays are proud sponsors of the Premier League in England

Companies use sponsorship for all kinds of reasons, from brand-building to establishing recognition and status in new geographies.

Whatever the reason though, it’s often how those companies use the sponsorship benefits they’ve bought, that determines how successful they are.

Barclays’ sponsorship of the English Premier League is a case in point. They’re not content just to sit their logo alongside that of the Premier League, or to invite some key clients along to a match. Their programme includes a web site, market research into attitudes of fans, internal displays, a comprehensive PR and journalist program, and a whole lot more. Wild West help Barclays with just a small proportion of these ‘activation’ programmes (in terms of design and print, display, web design and some other things!), but we’re very pleased to contribute our skills to help maximise the commercial value of the sponsorship opportunity on an international scale.