Tag Archive for 'private equity'

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Web Site Statistics – A New Twist

Published on September 17, 2009 in Unusual and Web. 0 Comments Tags: , , , , , , , , , , , , .

Putting privileged information on your web site, probably in a password-protected area, has advantages beyond treating special clients in a special way. Because each password is linked to a particular person or company, you can track very closely statistics like:

- how often did each one visit the site (if at all)?
- what files did they download? (and so what are the hot topics for that individual?)
- what pages did they visit?

These kind of statistics can be interesting when trying to assess how and why shareholders, investors, journalists and others behave as they do, and can be important for your sales and management processes, as well as providing valuable input to a sales team or marketing campaign.

SQL Injections – Is Your Site Safe?

Published on August 24, 2009 in Web. 0 Comments Tags: , , , , , , , , .

We were alerted to the potential compromise of database information via the web when we started working with Secerno, a company whose business is database security. Basically, if there is the potential for user interaction through your site, then there is also a high risk that a hacker might ‘inject’ his own SQL code and download information that you would wish to keep safe – like passwords, clients, products.

If you are password-protecting databased information, (making it available via a closed user area perhaps) you may have locked the doors, but you will need to check that the windows are closed too. Damage from SQL injection is just one of the issues that Secerno helps protect against.

Wild West clients too, (including our various banking, investment and private equity clients) are safeguarded against this very prevalent form of attack. Read more here: http://www.secerno.com/?pg=SQL-Injection

Mid-Market Investors Get Web-Aware

Published on June 25, 2009 in Marketing and Web. 0 Comments Tags: , , , , , .

Home page of the website for Inflexion private equity, designed and maintained by Wild West

 

 

 

 

 

 

 

 

 

Like many business-to-business companies, Inflexion know the importance of marketing, and marketing for this rapidly growing private equity company means two quite different things. First of all, they needed a shop window for their business, a place to show and explain what investments they are making and how they help companies to realise inherent or potential value. Then, they needed to make sure that their investors have access to information and know when important milestones are passed. The Inflexion web site helps do both. The public site showcases what the company offers and highlights their track record. A closed and password-protected area on the site gives investors access to the latest information on the funds in which they have invested. Finally, a tracking system provides the company with up to date information on where visitors to the site are going and the documents that investors like to download. If you’re thinking about private equity investment, check out Inflexion on www.inflexion.com. Smart identity too, isn’t it?