Looks like a very simple little web site, doesn’t it? But the web site we created for Indicus Advisors is a little like the wardrobe door that leads to Narnia in the CS Lewis books; there’s a whole lot more than you would imagine behind that simple entrance.
The reason is that Indicus want to give information primarily to a select group of investors and potential investors, and to be recognised as a member of either group, you’ll need to apply to Indicus for a password which will give you access to the privileged areas in the site.
If you invest in one fund, then your password allows you access to information about it. Invest in more, and your password opens up more doors.
A site like this demands care in its creation and in its maintenance too. But it can pay important dividends (figuratively!) in building important links between a company and the people who really matter in the market.