Tag Archive for 'safety'

Sometimes, only print will do

Published on September 24, 2009 in Design, International and Marketing. 0 Comments Tags: , , , , , , , , .
Standard Bulletin

Standard Bulletin

Our clients at the Standard need to keep in touch with people all around the globe. Their business is marine insurance and the regulations regarding ships and shipping change almost every day.

A judgement in a High Court case could mean that the way shipowners and charterers operate will have to change too. And there can be big penalties if these factors are ignored.

Standard Bulletin is one way that the Standard Club, based in the City of London, can keep in touch with its global industry. Designed by Wild West each month, Standard Bulletin contains a wealth of information that every shipowner and charterer needs in order to make the passage of goods around the world as smooth and as efficient as it can be.

Standard Safety, a complementary publication, deals with safe working practices – everything from working in confined spaces through to navigation issues. Charles Taylor & Co, who manage the Standard Club operation, make significant investments in attempting to ensure safety and increase awareness of best practice, something that continues to save lives around the world.

These two publications are both available on the Standard Club web site – www.standard-club.com – but paper copies have been proved to be essential to keep widely-dispersed individuals up to speed with information and best practice.

Safety on Ships

Published on August 27, 2009 in Display and Unusual. 0 Comments Tags: , , , , , .
One of our series of animal safety posters for Charles Taylor & Co

One of our series of animal safety posters for Charles Taylor & Co

We were asked by marine insurance specialists Charles Taylor & Co to produce a set of posters to promote safety on ships. Ships’ crew knew about safe working procedures, but they occasionally ignored them, with sometimes disastrous results. Of course, each one of these incidents was not only serious, but expensive too, and Charles Taylor wanted to do all it could to prevent them. One problem was that crew members’ first language was often not English. Another was that previous ‘blood and guts’ approaches were being ignored. Our solution was to use animals to point up messages. We hoped that by raising a smile and providing an attractive, friendly image, we could make more of a point. Our series of posters was enthusiastically displayed on ships, and helped to reduce the number of crew injury incidents and, just as important, the value of claims that stemmed from them.