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	<title>Word West &#187; sales literature</title>
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		<title>Do-it-yourself identities? Oh no&#8230;</title>
		<link>http://www.designwildwest.com/blog/2010/02/do-it-yourself-identities-oh-no/</link>
		<comments>http://www.designwildwest.com/blog/2010/02/do-it-yourself-identities-oh-no/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 15:11:14 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business services]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Display]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Indicus Advisors]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[literature]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[sales literature]]></category>
		<category><![CDATA[Satya Capital]]></category>
		<category><![CDATA[Secerno]]></category>
		<category><![CDATA[Sonaptic]]></category>
		<category><![CDATA[start-up]]></category>
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		<category><![CDATA[Vintage Wine Gifts]]></category>
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		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=812</guid>
		<description><![CDATA[DIY has a lot to answer for, notably the stunted growth or premature demise of many promising start-up companies.
Good design isn&#8217;t always expensive. (It does though get more expensive the less you are prepared to think through your brief, and more expensive still with your unwillingness to put your requirements in writing).
It is however, an [...]]]></description>
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