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	<title>Word West &#187; Secerno</title>
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		<title>Do-it-yourself identities? Oh no&#8230;</title>
		<link>http://www.designwildwest.com/blog/2010/02/do-it-yourself-identities-oh-no/</link>
		<comments>http://www.designwildwest.com/blog/2010/02/do-it-yourself-identities-oh-no/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 15:11:14 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business services]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Display]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Indicus Advisors]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[literature]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[sales literature]]></category>
		<category><![CDATA[Satya Capital]]></category>
		<category><![CDATA[Secerno]]></category>
		<category><![CDATA[Sonaptic]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[Tribold]]></category>
		<category><![CDATA[Vintage Wine Gifts]]></category>
		<category><![CDATA[Web]]></category>
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		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=812</guid>
		<description><![CDATA[DIY has a lot to answer for, notably the stunted growth or premature demise of many promising start-up companies. Good design isn&#8217;t always expensive. (It does though get more expensive the less you are prepared to think through your brief, and more expensive still with your unwillingness to put your requirements in writing). It is [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/02/do-it-yourself-identities-oh-no/' addthis:title='Do-it-yourself identities? Oh no&#8230; ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>All or nothing &#8211; start-up businesses</title>
		<link>http://www.designwildwest.com/blog/2010/01/all-or-nothing-start-up-businesses/</link>
		<comments>http://www.designwildwest.com/blog/2010/01/all-or-nothing-start-up-businesses/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 10:49:40 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Finance and investment]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design resources]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[hi tech]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[new look]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[Secerno]]></category>
		<category><![CDATA[SME]]></category>
		<category><![CDATA[start up companies]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Vintage Wine Gifts]]></category>
		<category><![CDATA[web resources]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=777</guid>
		<description><![CDATA[Because of our links with venture investors and others in the finance industry, we&#8217;re regularly asked to provide the design work that is essential to giving start-up companies the design impetus, and the web facilities, that they need. Sometimes, they have to emerge like a swan, with a graceful new logo, a web site, product [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/01/all-or-nothing-start-up-businesses/' addthis:title='All or nothing &#8211; start-up businesses ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>Web Traffic &#8211; Slow Build Is Best</title>
		<link>http://www.designwildwest.com/blog/2009/09/web-traffic-slow-build-is-best/</link>
		<comments>http://www.designwildwest.com/blog/2009/09/web-traffic-slow-build-is-best/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 09:32:45 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Indicus Advisors]]></category>
		<category><![CDATA[Inflexion]]></category>
		<category><![CDATA[Secerno]]></category>
		<category><![CDATA[Stock Spirits]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://www.wildwildwest.co.uk/blog/?p=545</guid>
		<description><![CDATA[Last weekend, we had our best day ever for web traffic by whatever measure we could find &#8211; hits, unique visits, downloads, sites. All were up, and if we&#8217;re pushed, we don&#8217;t really know why. What we do know is that on Monday morning, we had two very solid enquiries about future work. The web [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2009/09/web-traffic-slow-build-is-best/' addthis:title='Web Traffic &#8211; Slow Build Is Best ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>SQL Injections &#8211; Is Your Site Safe?</title>
		<link>http://www.designwildwest.com/blog/2009/08/sql-injections-is-your-site-safe/</link>
		<comments>http://www.designwildwest.com/blog/2009/08/sql-injections-is-your-site-safe/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 15:41:02 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[password]]></category>
		<category><![CDATA[private equity]]></category>
		<category><![CDATA[Secerno]]></category>
		<category><![CDATA[SQL Injection]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://www.wildwildwest.co.uk/blog/?p=421</guid>
		<description><![CDATA[We were alerted to the potential compromise of database information via the web when we started working with Secerno, a company whose business is database security. Basically, if there is the potential for user interaction through your site, then there is also a high risk that a hacker might &#8216;inject&#8217; his own SQL code and download information [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2009/08/sql-injections-is-your-site-safe/' addthis:title='SQL Injections &#8211; Is Your Site Safe? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Explaining complex products &#8211; how the web can help</title>
		<link>http://www.designwildwest.com/blog/2009/07/explaining-complex-products-how-the-web-can-help/</link>
		<comments>http://www.designwildwest.com/blog/2009/07/explaining-complex-products-how-the-web-can-help/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 07:24:40 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Unusual]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Secerno]]></category>

		<guid isPermaLink="false">http://www.wildwildwest.co.uk/blog/?p=332</guid>
		<description><![CDATA[Some companies are so innovative that they have a tough job explaining just how their products work. Take Secerno for example. Conventional wisdom says that to protect valuable information resources, you have to build a wall around it. The trouble is that when you do, the resources lose their value simply because they aren&#8217;t easily [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2009/07/explaining-complex-products-how-the-web-can-help/' addthis:title='Explaining complex products &#8211; how the web can help ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Do Start-Up Companies Get Good Design?</title>
		<link>http://www.designwildwest.com/blog/2009/07/do-start-up-companies-get-good-design/</link>
		<comments>http://www.designwildwest.com/blog/2009/07/do-start-up-companies-get-good-design/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 10:57:03 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[literature]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[new company]]></category>
		<category><![CDATA[sales tools]]></category>
		<category><![CDATA[Secerno]]></category>
		<category><![CDATA[spin off]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[Tribold]]></category>
		<category><![CDATA[Vintage Wine Gifts]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.wildwildwest.co.uk/blog/?p=302</guid>
		<description><![CDATA[Sometimes of course, they do. But for companies with limited budgets and sometimes a lack of experienced marketing staff, it can be difficult – especially if there are issues like a name change to be considered into the bargain. Wild West has helped a number of these emerging companies to put themselves on the map [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2009/07/do-start-up-companies-get-good-design/' addthis:title='Do Start-Up Companies Get Good Design? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>A Question of Identity</title>
		<link>http://www.designwildwest.com/blog/2009/06/a-question-of-identity/</link>
		<comments>http://www.designwildwest.com/blog/2009/06/a-question-of-identity/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 08:45:23 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[Pension Corporation]]></category>
		<category><![CDATA[Secerno]]></category>

		<guid isPermaLink="false">http://www.wildwildwest.co.uk/blog/?p=54</guid>
		<description><![CDATA[Years ago, there used to be tales of companies paying many millions of pounds for a new identity, only, in some cases, to abandon it shortly after. Now, with pressure on costs all round, revising an identity or creating a new one can be an expensive and difficult to manage option. The problem of course, is [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2009/06/a-question-of-identity/' addthis:title='A Question of Identity ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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