Tag Archive for 'Soccer'

Barclays – Using the Power of Football

Published on October 21, 2010 in Advertising, Brand and identity and Sport. 0 Comments Tags: Activation, Advertising, Barclays, branding, Soccer, sponsorship, Sport.

Barclays’ commitment to the Premier League in England is reinforced by the Bank’s determination to use the power of the most viewed club football league to extend its brand and reputation into countries and territories where it is now gaining significant market traction.

WildWest Design has produced a number of creative treatments (like the one shown here) promoting the Barclays Premier League, and Barclays products, in African countries. The overall goal is of course to reinforce and extend Barclays’ brand reach and its customer base across Africa, where the Premier League is already attracting big TV audiences and has a large established fan base, thanks in part to the many world stars from Africa who are now playing in the Premier League in England.

Barclays New York Challenge

Published on July 23, 2010 in Brand and identity, International and Sport. 0 Comments Tags: Activation, Barclays, branding, New York Challenge, Soccer, sponsorship.

Barclays New York Challenge is a US-based curtain-raiser to the Barclays Premier League season. Here’s a link to the launch press conference (link) video where you’ll be able to see some of our brand activation work!

The Perfect 10

Published on May 26, 2010 in Advertising. 0 Comments Tags: Activation, ad, advertisement, Barclays, football, FWA, Soccer, sponsorship, Sport, Wayne Rooney, WildWest design.

Who else but Wayne Rooney was going to win this year’s Football Writers’ Award? He has been, as almost everyone agrees, this year’s most consistent and most consistently impressive player.

The Barclays ad for the Football Writers' Award Dinner

Wayne Rooney has made the Manchester United number 10 shirt his own this season and that’s what the Barclays advertisement in the evening’s dinner programme was keen to underline, making Rooney “the Perfect 10″.

Of course, we’re now all hoping that Wayne Rooney will go on and show his remarkable talents at international level in the World Cup, which starts on June 11 this year in South Africa.

England boss Fabio Capello seems to put Rooney’s name first on his team sheet this season, and if he can stay fit, he could yet play a big role in England’s success.

The Barclays ad for the night was of course designed and produced by WildWest design.

PFA Awards Branded ‘Barclays’ by Wild West

Published on May 7, 2010 in Brand and identity, Corporate, Display and Sport. 0 Comments Tags: Activation, Barclays, branding, Display, Event branding, football, PFA, PFA Awards, PFA Awards dinner, Premier League, Soccer, sponsorship, Sport, www.barclaysfootball.com.

Each year, Wild West (as part of its work for Barclays) puts a complete set of display equipment into some rather nice large hotels in order to cement awareness of Barclays’ status as the sponsoring company of the Premier League in England.

Giant banners at the PFA Awards Dinner

The PFA Awards Dinner is one of these events.

The dinner is an essential part of the end-of-season celebrations, and is held just before the winners of the Premier League trophy can be known for certain.

The awards themselves, which have been won in the past by Kevin Keegan, Cristiano Ronaldo and David Beckham, are particularly prized by the winners, because they are awarded on the basis of votes amongst the players’ fellow professionals.

This year (2010) Awards were given to Wayne Rooney (Player of the Year), James Milner (Young Player of the Year) and Lucas Radebe (Special Award).

Wayne Rooney (centre), James Milner (right) and Lucas Radebe (left) pictured with their 2010 Awards

In this World Cup Year, to be hosted in South Africa, it seems particularly appropriate that Lucas Radebe has been honoured with an award. A South African, he has for many years rendered stalwart services to his English club, Leeds United, before injury forced him to give up the game.

You can read more about Barclays and their involvement with the Premier League in England at www.barclaysfootball.com and specifically about the PFA Awards at www.premierleague.com/page/Magazinedettail/0,,12306~2035490,00.html

Barclays Spaces for Sports – Getting Support from the Fans

Published on April 14, 2010 in Advertising, Corporate and Sport. 0 Comments Tags: Activation, Barclays, branding, Corporate, corporate social responsibility, CSR, football, Football Foundation, matchday programme, Premier League, Soccer, Spaces for Sports, sponsorship.

Spaces for Sport in the Arsenal matchday programme

Barclays Spaces for Sports is an award-winning and international programme aimed at giving young people from deprived areas the opportunity to play sport.

It is the focus of the overall Barclays corporate social responsibility programme and operates in the UK and Ireland, South Africa and the USA.

In the UK, the programme operates in conjunction with the Football Foundation and runs alongside the Barclays commercial sponsorship of the English Premier League.

Now, Barclays have asked Wild West to put together a series of advertising feature pages, each one directed specifically to the work that Barclays and the Football Foundation are doing with each of the clubs in the Premier League, and highlighting the achievements of this remarkable initiative – which not only creates the areas for sports of different kinds, but also gives constructive assistance to community groups, helping them to get into a routine of managing and maximising the use of the space.

Barclays Spaces for Sport in Liverpool

Barclays Spaces for Sports are already up and running in the neighbourhood of each and every Premier League side and in many other areas too. But Premier League sides, and the Football Foundation too, are also taking a hand in helping to establish the credentials of these new facilities and playing an important role in attracting local publicity for what Spaces for Sports can offer.

Everyone involved hopes that these new facilities will become etched into the fabric of their local communities, providing a focus and an outlet for kids who otherwise might be attracted to gangs and crime. So, in many important ways, Barclays Spaces for Sports is helping to revitalise areas where problems of various kinds have been in evidence, and helping to get lives back on track by encouraging individuals to develop their sporting skills.

Who knows? Barclays Spaces for Sports may provide an important platform for British success in our very own Olympics in 2012. And Wild West is very pleased to be involved in this important initiative.

Barclays Spaces for Sports International Award

Published on December 8, 2009 in Advertising, Corporate, Marketing and Sport. 0 Comments Tags: Activation, Advertising, Barclays, CSR, CSR Award, Soccer, social responsibility, South Africa, Spaces for Sports, sponsorship, Sport, USA.

International Advertising for the Barclays Spaces for Sports Programme

The Barclays Spaces for Sports campaign has received an award for Corporate Social Responsibility Initiative of the Year at the Peace and Sport Awards in Monaco.

The awards ceremony was held as part of the third Peace and Sport International Forum, and the Barclays’ award specifically recognises programmes which help rebuild bridges between divided or opposed communities.

Barclays has spent more than £37 million on the initiative since its inception, and it has also benefitted from a further £30m donated from the Football Foundation, a body funded by elite football and the government in the UK.

The Spaces for Sports programme runs in the US, South Africa and the UK.

Everyone wants to take the trophy home!

Published on November 27, 2009 in Unusual. 0 Comments Tags: Activation, Barclays, football, International, Premier League, Premier League trophy, Soccer, sponsorship, Sport, Web, web site.

Everyone wants to take the Trophy home!

There’s good news and there’s bad news.

The good news is that Barclays are extending the entry period for the Barclays Home Win prize draw.

The bad news is that there are already over 12,000 entries which have been logged through the prize web site, so you’re going to have to be pretty lucky to win that prize.

The prize (let us just remind you) is to spend a day with the Barclays Premier League trophy.

Get your team photographed with it. Let your kids take it to school. Use it as a charity fund-raiser. What you do with your prize is (within reason!) up to you. The trophy comes with its own security staff too, so you don’t need to worry what might happen if it got stolen. Remarkably, too, the prize is available wherever in the world you are – Azerbaijan or Zambia – Barclays will (somehow!) get that trophy to everyone who wins.

Modesty forbids us to mention who designed the web site for this competition, which Barclays are hosting to celebrate their Premier League sponsorship contract being extended for another three years.

For more information, go to www.barclayshomewin.com

Barclays Home Win

Published on September 11, 2009 in Marketing and Sport. 1 Comment Tags: Activation, Barclays, Barclays Home Win, competition, football, Free to enter, Marketing, Soccer, sponsorship, Sport.

Barclays Home Win is a free-to-enter prize draw which will give 20 lucky soccer fans (wherever in the world they are) to have the Premier League trophy, complete with ribbons, for the day.

What would you do with it? Take it to your kids school. Get you and your friends photographed holding it aloft. Use it as a charity fundraiser. Go on a celebration tour. It’s up to you! Competition opens soon. We’ll let you know how to enter here.

Premier League News

Published on September 7, 2009 in Marketing and Sport. 0 Comments Tags: Activation, Barclays, design, Marketing, Soccer, sponsorship, Sport.

: Standout photography lifts Barclays magazine

Wild West has just redesigned the covers of the Barclays soccer magazine that carries news and views about the Barclays Premier League, widely acknowledged now to be the most competitive, and certainly the most popular, club soccer championship in the world. Barclays is a long-standing supporter of the Premier League and is an active and effective sponsor, helping to widen its appeal internationally, as well as at home. The Barclays Premier League is a key component of Barclays marketing plans which are designed to cement its position as one of the world’s leading financial institutions.

Sponsorship. Now the Work Begins

Published on September 2, 2009 in Marketing and Sport. 0 Comments Tags: Activation, Barclays, football, Marketing, Premier League, Soccer, sponsorship, Sport.

: Barclays are proud sponsors of the Premier League in England

Companies use sponsorship for all kinds of reasons, from brand-building to establishing recognition and status in new geographies.

Whatever the reason though, it’s often how those companies use the sponsorship benefits they’ve bought, that determines how successful they are.

Barclays’ sponsorship of the English Premier League is a case in point. They’re not content just to sit their logo alongside that of the Premier League, or to invite some key clients along to a match. Their programme includes a web site, market research into attitudes of fans, internal displays, a comprehensive PR and journalist program, and a whole lot more. Wild West help Barclays with just a small proportion of these ‘activation’ programmes (in terms of design and print, display, web design and some other things!), but we’re very pleased to contribute our skills to help maximise the commercial value of the sponsorship opportunity on an international scale.