Tag Archive for 'sponsorship activation'

Citroen Sport – Selling the Sponsor Package

Sports Media International commissioned this dramatic brochure to sell the Citroen Sport WRC package

Sports Media International commissioned this dramatic brochure to sell the Citroen Sport WRC package

Sports Media International help companies to select and evaluate sponsorship packages in many different sports – motorsport (cars and bikes), soccer and sailing are the principal ones used by the company’s clients – but from time to time it also sells sponsor packages to clients, like the Citroen World Rally Championship sponsor package. (More at www.citroen-wrc.com)

To help win attention, Wild West produced this stunning brochure, (in two languages) which utilised excellent photography and stunning design to deliver a real Wow! factor when it arrived on the desks of busy senior marketing officers at leading European companies.

Result? The sponsorship package was sold in weeks, even though it had  a substantial price tag, which reflected the kind of multi-country brand exposure that the sponsorship would provide.

Sports Media International are a long term Wild West client and partner too. Read more about what they are able to offer and the valuable experience they can provide on http://www.sports-media-intl.com/

As Sports Media will tell you, sport can be a huge factor in establishing brands (especially new brands from overseas) into the European market.