Tag Archive for 'Sports Media International'

Citroën Racing, World Rally Champions

Published on May 26, 2010 in Marketing and Sport. 3 Comments Tags: , , , , , , , , , .

Citroën Racing, are the World Rally Champions, and now they have a sponsor prospectus that matches their amazing track record of success since 2000.

Citroën Racing's new sponsor prospectus, designed and written by WildWest

Citroën Racing's new sponsor prospectus, designed and written by WildWest

Designed, written and produced by WildWest, this comprehensive document (it runs to around 50 pages) gives anyone involved with commercial sponsorship on an international basis, a unique insight into the value proposition that Citroën Racing are able to provide.

The prospectus was designed and produced on behalf of Citroën, and their sales and marketing agency, SMI.

SMI are based in Spain and run by motorsport expert Jonathan Bancroft. Jonathan and his team have represented a number of companies and ventures and are now working on a number of football initiatives too.

If you are interested in supporting Citroën in their future competition in teh World Rally Championship and would like to see a copy of the Citroën prospectus, then please do get in touch with SMI.

Serious about international sponsorship?

Published on April 1, 2010 in Brand and identity, International, Marketing and Sport. 0 Comments Tags: , , , , , , , , , , , , , .

If you are, maybe its time to check out the FIA World Rally Championship and the most successful team of this century, Citroen Racing. We’ve just produced a marketing pack and presentation on behalf of the Citroen Racing team and their sponsorship marketing agency, SMI. (see the post below as well!)

World Rally gives sponsors a huge marketing platform with the necessary vast TV audiences. Citroen use world rally as a key part of their brand development strategy, and, if it works for them, you can bet they will make it work for their sponsors too.

Over and above the mobile billboard aspect, there are some really great hospitality options including something that money just can’t buy – the option to be driven over the Citroen Racing test track by the World Rally Champion, Sebastien Loeb.

Mind you, that is not an option for the faint-hearted! More here and in the post below.

http://www.sports-media-intl.com/case-studies/citroen

Sponsorship activation – our partnership with SMI

Published on March 23, 2010 in Brand and identity, International and Sport. 0 Comments Tags: , , , , , , , , , , , , .

SMI (Sports Media International) is a specialist sponsorship agency working on an international basis with rights-holders and commercial companies. SMI helps rights holders package and sell sponsorships, and it helps commercial companies to source and activate sponsorships on a global scale.

Citroen Racing. The most successful World Rally Championship team of this decade.

Citroen Racing. The most successful World Rally Championship team of this decade.

Wild West has worked with SMI on a number of projects (and indeed designed and produced the SMI website!).

On the commercial front, SMI has been working with Citroen Racing since 2002, promoting its proposition to the commercial world. Citroen is the most successful World Rally Championship team this decade and sponsorship opportunities there are valuable properties. After all, Citroen uses its own involvement in WRC to promote and enrich its own brand on an international basis, and if it works for them, then it can also work for commercial sponsors too.

The joy of sponsorship is that it enables brands to gain traction on an international scale, achieving results that might be impossibly expensive on a country by country basis. Citroen’s unique record of success is also extremely valuable and can give brands almost instant status.

For more on SMI and Citroen, go to: http://www.sports-media-intl.com/case-studies/citroen

Direct response – time to forget email and go back to print?

Published on October 13, 2009 in Marketing. 0 Comments Tags: , , , , , , , , .
an exclusive dm package

an exclusive dm package

A lot of people are saying to us these days that email is over-used as a marketing medium, that their spam filters have (at last) caught up with sorting out the desirable from the unwanted, and that they are turning back to print in a bid to get response rates back to where they once were.

It’s certainly true that e-marketing is over-used. We all have rafts of spam that is ill-directed and ill-targeted (and not very imaginative either, if it comes to that).

So, could I right now make a plea to all those who want to spam me in Russian or German not to bother? My Russian is non-existent, and my German is limited to asking for a loaf of bread and some onions. So, trying to interest me in your products (whether web-hosting or viagra) in either of those languages probably isn’t going to work.

Email is cheap, quick and available and probably that’s why it often isn’t working. It’s too easy to do without too much thought, and consequently can be counter-productive – sometimes, you’d be better off doing nothing than doing that.

Meanwhile, print campaigns, especially when well thought through, well targeted (ie they are sent to the right people) and thoughtfully followed up, DO work, even in these slightly straighened times.

Our campaign for Citroen Sport last year was a case in point. (In conjunction with our friends at Sports Media International, we helped to find the new sponsor they were looking for). And we’ve done it before, very effectively for Flying Pictures, a company whose business is concerned with hot-air balloons (!), and spectacularly for a software company called Ariba, who really gave us the scope (both budget and time) to do something effective.

Get in touch if you’d like to find out more about that Ariba initiative – it’s not often that a campaign directed at senior decision-makers gets a 60% response rate (and we only cheated a little!)