Published on
March 4, 2010 in
Design.
Tags: Charles Taylor, containers, insurance, International Group, magazines, marine insurance, Master's Guides, P&I, P&I Clubs, shipping, Standard Club, Technical bulletins, www.igpandi.org, www.standard-club.com.
The Wild-West designed web site for the International Group of P&I Clubs
Marine insurance can be a difficult field to understand, but over the years, we’ve worked for two important organisations in this specialist world – The Standard P&I Club and the International Group of P&I Clubs, the trade body for the P&I industry.
During that time, we’ve produced web and electronic resources, packaged DVD’s and training aids, produced news magazines, technical bulletins and annual reports, and designed the IGP&I logo.
We’d love to use our expertise more extensively. So, if you represent a company or organisation in shipping, marine insurance or another related field, why not get in touch?
You can see the IGP&I website at www.igpandi.org or visit the Standard Club at www.standard-club.com
One of our series of animal safety posters for Charles Taylor & Co
We were asked by marine insurance specialists Charles Taylor & Co to produce a set of posters to promote safety on ships. Ships’ crew knew about safe working procedures, but they occasionally ignored them, with sometimes disastrous results. Of course, each one of these incidents was not only serious, but expensive too, and Charles Taylor wanted to do all it could to prevent them. One problem was that crew members’ first language was often not English. Another was that previous ‘blood and guts’ approaches were being ignored. Our solution was to use animals to point up messages. We hoped that by raising a smile and providing an attractive, friendly image, we could make more of a point. Our series of posters was enthusiastically displayed on ships, and helped to reduce the number of crew injury incidents and, just as important, the value of claims that stemmed from them.