Tag Archive for 'Stock Spirits'

Altassets says Stock Spirits for sale – at £1bn

Published on January 19, 2011 in Brand and identity, International and Web. 0 Comments Tags: Altassets, Czysta de Luxe vodka, Oaktree Capital, Orzel vodka, Stock Spirits.

Orzel vodka – becoming popular in the USA

According to a report in Altassets magazine, our client Stock Spirits is up for sale, with an asking price of around £1bn. Stock manufactures branded spirits from sites in central Europe, including its best-selling Czysta de Luxe and Orzel vodkas.

Stock is owned by investment company Oaktree Capital, who are apparently keen to cash in on the progress that Stock has been able to make over the past few years.

Stock was just beginning its remarkable transformation when we helped the company revitalise and define its logo and logo useage. We also designed and built ten websites for the various operating companies around Europe, all with a common look and feel, but allowing for regional differences, one of the most important of which was language. Several of the sites allow viewing in two languages, some in three, but everything has that consistent and high-quality look that Stock were aiming for.

We’d like to think that at least some of that £1billion is down to the classy websites we provided for each of the group companies.

Go to www.stockspirits.com for more.

Rumours of a celebration?

Published on October 29, 2010 in Brand and identity, Corporate and International. 0 Comments Tags: branded drinks, eastern Europe, international sales, Stock Spirits.

Stock's international sales are growing fast, thanks in part to our website

According to press reports, our clients at Stock Spirits are planning to launch an IPO sometime next year. Of course, we can’t comment on rumours, but if you do feel like a celebration, you will find some excellent cocktails on the Stock Spirits website!

We’ve designed and built websites for Stock in its corporate guise, as well as dual- and sometimes tri-language sites for the Stock operating companies around Europe (Italy, Czech Republic, Poland, Slovakia and Slovenia) and in the US, as well as a site dedicated to their growing international sales portfolio.

Stock came to us via their corporate PR agency, and we’re looking forward to providing great value and great presentation as they extend their global reach still further into new countries.

The Stock Appletini. Find the recipe on the website

And of course, if you feel like a celebration, you could hardly do better than the Stock Appletini. You’ll find the recipe (with some others that use the great Stock range of branded drinks) on the Stock Spirits website.

Stock Spirits continues to win major international awards for its spirits brands, which combine traditional methods and high-technology in terms of production and quality control to achieve remarkable results. No wonder that Stock is rapidly becoming central Europe’s leading producer of branded spirits.

Stock toasts earnings leap

Published on July 9, 2010 in International and Web. 0 Comments Tags: Corporate, Czysta, design, Europe, logo, Stock Spirits, web design, website, Zoladkowa Gorzka.

Long-standing Wild West client, Stock Spirits Group has released a sterling set of figures for calendar 2009, as group revenue rose 17% to €262 million ($323m) and EBITDA jumped 46% to €62.9 million ($78m).

Stock Group, national and international sales websites were designed and programmed by Wild West, sometimes requiring two or three languages.

The group’s performance was led by Polish vodka Czysta de Luxe (launched in 2007), which more than doubled to 5.4 million cases in 2009 in its domestic market.

Stock’s Zoladkowa Gorzka vodka is also prominent in Poland, where the company claims to have now attained the vodka market lead with a 30% share.

Stock says it also maintained a leading position in the Czech Republic’s spirits market with a 36% share, remained the leading spirits importer in Slovakia and opened sales and distribution operations in Bosnia & Herzegovina and Croatia during the year, where new websites were launched.

Great design – It all adds up

Published on June 17, 2010 in Brand and identity, Corporate and Design. 1 Comment Tags: branding, Corporate, design, design inspiration, Hatton Grange, identity, start-up, Stock Spirits, venture-backed, web site, website.

No matter whether you are a start-up operation just beginning to make your mark on the business world, or an established company with a brand to protect and enhance, the way you look is important.

And it’s not so good when your website (for example) looks great, but your corporate stationery looks second class. Or your product literature is great, but you’re let down by an outbound email. High quality is important and consistent quality more important still.

At WildWest Design, we’re proud to provide that consistency of approach. Because we’re not the largest of design companies, we have to be incredibly thorough about detail, (as well as providing the inspiration in terms of the big picture), because getting things right – from a business card or a powerpoint presentation to a corporate display or a product launch – really does matter. It means business for our clients, and it means business for us too.

Our bright and confident logo for Hatton Grange, a company providing specialist services to private equity and venture capital companies

Hatton Grange (see the story directly below) are the latest new company to launch with a new identity, new stationery and new website – all designed by WildWest. They join a growing list of companies working with WildWest, either for specific projects or on the basis of regular and frequent needs. You’ll find that list to the right of this story. Scroll down to the ‘Contacts’ section.

In total contrast to this project was our work for central Europe’s largest manufacturer of branded spirits. Stock Spirits neeed to document and control the use of their brand mark over different territories, and to ensure a consistency of approach in terms of corporate websites wherever their products are sold. WildWest designed and implemented a set of ten websites, many with two and three language versions.

Different companies have different requirements, but our award-winning service can be important whether you have specific design needs, or you are concerned to have a service that will reinforce your product and service quality wherever you are visible.

Stock Spirits – Award-winner expands

Published on May 18, 2010 in Corporate and Web. 0 Comments Tags: central Europe, drinks, modX, Orzel vodka, Stock, Stock Spirits.

Stock Spirits, the internationally-focused manufacturer of branded drinks, now has a set of 10 websites, including national sites covering all their existing and new sales territories.

Orzel vodka. Stock's flagship brand in the USA

Italy, Poland, the Czech Republic, Bosnia-Herzegovina, Slovenia, USA, are all national areas covered by the set of Wild West-designed and implemented web sites. And then there are sites dedicated to the work of Stock Spirits Group, and International Sales.

For a company that has only existed for a few years, they have come a long way in a very short time.

What is possibly more remarkable is that Stock are able to maintain and update all their sites through an implementation of ModX open-source software. The software allows Stock staff in the UK and in the international territories to amend their sites as they need, adding press releases, posting new packaging or bottle shots, and of course, adding to the range of Stock cocktail recipes which are suggested throughout the Stock Spirits group site. Since all of the national sites are provided in two, and sometimes three, languages maintenance would otherwise have been a big task.

Wild West undertakes periodic ‘refresher’ training to help get new staff up to speed and to ensure that all staff who need to have up to date skills.

Find Stock Spirits at www.stockspiritsgroup.com. For international sites, follow the links.

The Stock Sea Breeze – Perfect

Published on March 19, 2010 in Web. 0 Comments Tags: Czysta de Luxe, Polish vodka, sea breeze, Stock Spirits, vodka, www.stockspirits.com.

The Stock Sea Breeze. Just one of the great cocktail recipes on the Stock Spirits site, designed by Wild West

The sun’s coming out again after what seems like an interminable winter. So maybe this weekend might be the ideal time to dust off a cocktail recipe or two?

This ‘Sea Breeze’ could be perfect, and you can find the recipe on the website of the Stock Spirits group at www.stockspirits.com

Stock Spirits are the leading manufacturers of branded spirits in central and eastern Europe, though with their headquarters in the UK.

The group’s excellent products sell throughout central and eastern Europe and are becoming prominent in the US too. (Wild West built all their corporate sites – including dual- and tri-language sites for some countries).

The only problem is that the Group’s products are hard to find in the UK. So a proper cocktail like this one – with Stock’s premium Czysta de Luxe vodka as its base – could be a difficult proposition.

Best to make a note, and the next time you are travelling in Poland or Slovenia, pick up a bottle of this crystal-pure spirit. And then all of your sea breezes will be as crisp and refreshing as they can be.

More cocktail recipes on the Stock Spirits site at www.stockspirits.com

What more do you need from us?

Published on October 20, 2009 in Brand and identity, Corporate and Marketing. 0 Comments Tags: Activation, awards, Barclays, Barclays Premier League, branding, Corporate, credentials, design, electronic marketing, financial, identity, private equity, sponsorship, start-up, Stock Spirits, testimonial, Web, web design, web site.

We’ve implemented a new web site. At the moment, it’s a simple holding site – in line with our bold new look. You can reach it on our old address (www.wildwildwest.co.uk) or on our new one – www.designwildwest.com

The pictures which you view through the WW device are samples of our work – from the ribbons on the Barclays Premier League trophy, through to our web site for Stock Spirits.

It is just a holding page really, but you can check our address, view or download our (very smart!) new credentials document or (of course) link through from the site to this blog (and we’ll be updating our blog header very soon too).

If you would like to see more from us – either on the web site or on this blog – then please let us know. At the moment we’re debating what we feature on the web site – our past award-winning work, case studies on topics as widely different as corporate naming or annual reports, or simply the kind comments we’ve had from our clients over the years. Please do get in touch if you have suggestions or comments!

And if you’ve not dealt with us before, maybe now is the time to think about whether we can help you? As you’ll see – in corporate design, in web and electronic marketing, and in sport sponsorship activation – we have a pretty good track record. Why not go to our web site now and take a look at our brand spanking new credentials document? We hope it will convince you to get in touch.

Please bookmark our address now: www.designwildwest.com

Consistent International Presence – Rule One for Growing Brands

Published on October 8, 2009 in Brand and identity, Corporate and International. 0 Comments Tags: Bosnia, branded drinks, brandy, Croatia, Czech Republic, drinks, Herzegovina, International, Italy, limoncello, Poland, Spirits, Stock Spirits, vodka, Web, web site.

When we were commissioned to design and build the corporate site for a rapidly growing branded drinks manufacturer, Stock Spirits Group, we were concerned that international sites (the company had several overseas companies) should have the same look and feel. The company agreed and now we have implemented not just a corporate site, but sites covering international sales, US, Italy, Poland, Czech Republic, Slovakia and Slovenia.

Some of these sites are in three languages too, just to add to the complexity, but each one has a standard (though flexible) format. If you visit any one of them, you’ll be in no doubt that you are in a Stock Spirits Group site.

Working with Stock, we made the decision early on that it was important to give countries full flexibility in terms of marketing in their home territories – so we would link out from the corporate site to any brand sites which they had built and maintained for their particular markets.

That immediately defused the ‘not invented here’ syndrome and demonstrated that what we wanted was corporate consistency, but not a corporate straitjacket.

Stock keep on expanding, and as they do, their network of sites grows too. Bosnia and Herzegovina is the next territory to be covered, followed by Croatia. And the brand promise offered by Stock Spirits products and the reputation of the company both continue to strengthen and develop.

www.stockspiritsgroup.com

Web Traffic – Slow Build Is Best

Published on September 30, 2009 in Web. 0 Comments Tags: Barclays, best practice, Blog, Indicus Advisors, Inflexion, Secerno, Stock Spirits, Web, web design, web site, web traffic.

Last weekend, we had our best day ever for web traffic by whatever measure we could find – hits, unique visits, downloads, sites. All were up, and if we’re pushed, we don’t really know why. What we do know is that on Monday morning, we had two very solid enquiries about future work.

The web is one of those places where hard and consistent work does bring rewards. It’s not so much a matter of shoving yourself forward all the time. It’s more a case of doing the right things consistently in order to get the results you are looking for.

This blog is one of those things. We hope that our new web site (coming soon!) will better reflect the quality of work which we do for clients like Secerno, Barclays Premier League, Barclays Spaces for Sport, Inflexion, IGP&I, Alcentra, Indicus Advisors, Stock Spirits and others.

Do return here whenever you would like to see more of our current work, or follow us on Twitter.com

Stock Spirits – Partying Around the World

Published on August 26, 2009 in Corporate, International and Web. 0 Comments Tags: blue lagoon, central Europe, cocktail, Czysta, Fernet Stock, limonce, Stock Spirits, vodka, vodka martini, Web, web design, web site.

Boznia-Herzegovina and Croatia will be getting their own Stock Spirits web sites later this year, reflecting how Stock sales (of brands like Czysta de Luxe vodka, Fernet Stock and Limonce) are expanding throughout central and eastern Europe. Wild West will be building these multi-language sites with the same stylish design as www.stockspiritsgroup.com and national sites for the Czech Republic, Italy, Poland, Slovakia and Slovenia. The corporate site for Stock Spirits also includes recipes for some exciting cocktails, from the classic Vodka Martini through to an exotic Blue Lagoon. To view them, just click on the button in the illustration panel to the left of each page.