Tag Archive for 'Stock Spirits'

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The Cocktail Hour

Stock's Appletini recipe

Stock's Appletini recipe

Part of Wild West’s assignment for Stock Spirits was to develop a set of web sites for the company – starting with a corporate site and then moving to other operating companies and areas. A key feature of the Stock Spirits corporate web site, (which you can find at the following URL – www.stockspiritsgroup.com) is of course, the wonderful photography of the drinks which Wild West sourced to suit the bright and lively concept. Another benefit is that if you click the ‘recipe’ button down in the bottom right corner, you get the cocktail recipe which matches the photo, in a pop up window. Here: the perfect appletini!

Building Stock Spirits as an International Brand

Branding guidelines for Stock Spirits
Branding guidelines for Stock Spirits
Ensuring consistency is vital in international markets
Ensuring consistency is vital in international markets

Stock Spirits is a company with a mission, to become Central Europe’s premier manufacturer of branded spirits. The company, which has manufacturing facilities in Italy, the Czech Republic and Poland, needed to establish its credentials as a leading brand, and an important part of the process was to develop, refine, and lay down rules for how it is used in all the markets around the world serviced by Stock. Wild West had a key role to play in this development, helping to guide corporate choices in terms of how the logo should appear, and how to gain consistency wherever the logo was to be reproduced – whether on stationery, presentations, on-pack branding or advertising. Wild West also developed and implemented the new look on the company’s seven different and multi-language web sites. Now, with this critical document in place, Stock is able to expand its presence into new markets, always with the understanding that its corporate signature will be faithfully reproduced, wherever in the world it appears. www.stockspiritsgroup.com