SMI (Sports Media International) is a specialist sponsorship agency working on an international basis with rights-holders and commercial companies. SMI helps rights holders package and sell sponsorships, and it helps commercial companies to source and activate sponsorships on a global scale.
Citroen Racing. The most successful World Rally Championship team of this decade.
Wild West has worked with SMI on a number of projects (and indeed designed and produced the SMI website!).
On the commercial front, SMI has been working with Citroen Racing since 2002, promoting its proposition to the commercial world. Citroen is the most successful World Rally Championship team this decade and sponsorship opportunities there are valuable properties. After all, Citroen uses its own involvement in WRC to promote and enrich its own brand on an international basis, and if it works for them, then it can also work for commercial sponsors too.
The joy of sponsorship is that it enables brands to gain traction on an international scale, achieving results that might be impossibly expensive on a country by country basis. Citroen’s unique record of success is also extremely valuable and can give brands almost instant status.
For more on SMI and Citroen, go to: http://www.sports-media-intl.com/case-studies/citroen