Tag Archive for 'video'

Putting the MD on the Web

There’s an old saying in advertising that ‘only in the direst cases, should you show the clients’ faces,’ but today, more and more senior execs are taking to the web to explain in person what they are aiming to deliver, the progress they have made and how they plan to overcome future challenges. It can be a simple head-to-camera video or it can be more exciting. Some companies are putting video on their website to explain what their product is in more dramatic fashion, as in this video for Chilean Heliski, a new business venture backed by executives from long-standing Wild West clients, Inflexion.