Tag Archive for 'vodka'

The Stock Sea Breeze – Perfect

Published on March 19, 2010 in Web. 0 Comments Tags: , , , , , .
The Stock Sea Breeze. Just one of the great cocktail recipes on the Stock Spirits site, designed by Wild West

The Stock Sea Breeze. Just one of the great cocktail recipes on the Stock Spirits site, designed by Wild West

The sun’s coming out again after what seems like an interminable winter. So maybe this weekend might be the ideal time to dust off a cocktail recipe or two?

This ‘Sea Breeze’ could be perfect, and you can find the recipe on the website of  the Stock Spirits group at www.stockspirits.com

Stock Spirits are the leading manufacturers of branded spirits in central and eastern Europe, though with their headquarters in the UK.

The group’s excellent products sell throughout central and eastern Europe and are becoming prominent in the US too. (Wild West built all their corporate sites – including dual- and tri-language sites for some countries).

The only problem is that the Group’s products are hard to find in the UK. So a proper cocktail like this one – with Stock’s premium Czysta de Luxe vodka as its base – could be a difficult proposition.

Best to make a note, and the next time you are travelling in Poland or Slovenia, pick up a bottle of this crystal-pure spirit. And then all of your sea breezes will be as crisp and refreshing as they can be.

More cocktail recipes on the Stock Spirits site at www.stockspirits.com

Consistent International Presence – Rule One for Growing Brands

Published on October 8, 2009 in Brand and identity, Corporate and International. 0 Comments Tags: , , , , , , , , , , , , , , , .

When we were commissioned to design and build the corporate site for a rapidly growing branded drinks manufacturer, Stock Spirits Group, we were concerned that international sites (the company had several overseas companies) should have the same look and feel. The company agreed and now we have implemented not just a corporate site, but sites covering international sales, US, Italy, Poland, Czech Republic, Slovakia and Slovenia.

Some of these sites are in three languages too, just to add to the complexity, but each one has a standard (though flexible) format. If you visit any one of them, you’ll be in no doubt that you are in a Stock Spirits Group site.

Working with Stock, we made the decision early on that it was important to give countries full flexibility in terms of marketing in their home territories – so we would link out from the corporate site to any brand sites which they had built and maintained for their particular markets.

That immediately defused the ‘not invented here’ syndrome and demonstrated that what we wanted was corporate consistency, but not a corporate straitjacket.

Stock keep on expanding, and as they do, their network of sites grows too. Bosnia and Herzegovina is the next territory to be covered, followed by Croatia. And the brand promise offered by Stock Spirits products and the reputation of the company both continue to strengthen and develop.

www.stockspiritsgroup.com

Stock Spirits – Partying Around the World

Published on August 26, 2009 in Corporate, International and Web. 0 Comments Tags: , , , , , , , , , , , .

Boznia-Herzegovina and Croatia will be getting their own Stock Spirits web sites later this year, reflecting how Stock sales (of brands like Czysta de Luxe vodka, Fernet Stock and Limonce) are expanding throughout central and eastern Europe. Wild West will be building these multi-language sites with the same stylish design as www.stockspiritsgroup.com and national sites for the Czech Republic, Italy, Poland, Slovakia and Slovenia. The corporate site for Stock Spirits also includes recipes for some exciting cocktails, from the classic Vodka Martini through to an exotic Blue Lagoon. To view them, just click on the button in the illustration panel to the left of each page.