Blogs like this one aren’t difficult to set up. The difficult thing is to keep them updated regularly with news from your company. If you do manage to do that, though, you should see some tangible results and sooner than you might think too.
The web is an information medium, but it’s a news medium too, one where (for example) experts can provide very succinct nuggets of information (and we’d like to think that this is one of those!) which help to showcase your company’s capabilities and what it is good at.
That’s exactly the kind of content – continually refreshed and updated – that search engines love. Too often, web sites are treated like the annual report. ‘We did that months ago’ – people tell us, without realising that by failing to refresh and update content, they are losing potential visitors and more importantly, the business that comes with an understanding of your special expertise.
Wild West is a team of people – designers, programmers and marketing experts – all of whom can bring to bear particular expertise on issues that regularly face commercial organisations – from identity and branding, through to the creation of documents and web resources that will help the business to grow.
A blog is part of today’s marketing toolkit. Ignore it, and you might just be turning your back on business.
Blogs can focus on a specific aspect of your business, on an area of specialisation or something you are particularly proud of (like a sponsorship deal or a social responsibility programme). In fact, today’s blogging software is often enough to organise and publish all the marketing information that a smaller, specialist company may have the bandwidth to put out. That could mean that it might be able to do without the expense of a web site altogether, at least at the outset. Something to think about there, particularly for start-up companies!
