Zelens Skin Science is an almost legendary range of anti-ageing skincare products, formulated by Dr Markko Lens. These handsomely packaged (and expensive!) products reach international markets through a website designed and maintained by Wild West. Customers around the world can read reviews and testimonials, browse the complete range of products and purchase, all through a single global web presence. www.zelens.com
Stock Spirits is a company with a mission, to become Central Europe’s premier manufacturer of branded spirits. The company, which has manufacturing facilities in Italy, the Czech Republic and Poland, needed to establish its credentials as a leading brand, and an important part of the process was to develop, refine, and lay down rules for how it is used in all the markets around the world serviced by Stock. Wild West had a key role to play in this development, helping to guide corporate choices in terms of how the logo should appear, and how to gain consistency wherever the logo was to be reproduced – whether on stationery, presentations, on-pack branding or advertising. Wild West also developed and implemented the new look on the company’s seven different and multi-language web sites. Now, with this critical document in place, Stock is able to expand its presence into new markets, always with the understanding that its corporate signature will be faithfully reproduced, wherever in the world it appears. www.stockspiritsgroup.com
There’s an old saying in advertising that ‘only in the direst cases, should you show the clients’ faces,’ but today, more and more senior execs are taking to the web to explain in person what they are aiming to deliver, the progress they have made and how they plan to overcome future challenges. It can be a simple head-to-camera video or it can be more exciting. Some companies are putting video on their website to explain what their product is in more dramatic fashion, as in this video for Chilean Heliski, a new business venture backed by executives from long-standing Wild West clients, Inflexion.
Like many business-to-business companies, Inflexion know the importance of marketing, and marketing for this rapidly growing private equity company means two quite different things. First of all, they needed a shop window for their business, a place to show and explain what investments they are making and how they help companies to realise inherent or potential value. Then, they needed to make sure that their investors have access to information and know when important milestones are passed. The Inflexion web site helps do both. The public site showcases what the company offers and highlights their track record. A closed and password-protected area on the site gives investors access to the latest information on the funds in which they have invested. Finally, a tracking system provides the company with up to date information on where visitors to the site are going and the documents that investors like to download. If you’re thinking about private equity investment, check out Inflexion on www.inflexion.com. Smart identity too, isn’t it?
If you’ve got a few bob to spare in these credit-crunched times, you might like to check out Eden House. Eden House is amazing. Sadly, we haven’t been there, but the photographs look stunning. Eden House is on St Barthelemy, an island in the West Indies with a solid French tradition – it has a beach bar credited with a Michelin star. It is owned by the MD of a client of ours, for whom we said we would do a favour and build a web site to promote it. I think our designer got slightly carried away, but you can check for yourselves by going to www.edenhouse-stbarth.com