Our identity for Vintage Wine Gifts, at the time, a new business
DIY has a lot to answer for, notably the stunted growth or premature demise of many promising start-up companies.
Good design isn’t always expensive. (It does though get more expensive the less you are prepared to think through your brief, and more expensive still with your unwillingness to put your requirements in writing).
It is however, an investment, just like the computers and the desks you buy. And just as you wouldn’t think of building your own furniture or electronic equipment, please don’t think of designing your own logo, website, sales literature or advertising. These are quite simply, jobs for professionals.
Most professionals will treat early-stage companies with consideration. They will make it as easy as possible to buy their professional skills, and create the resources that all businesses need in order to grow. They may even postpone some or all of their charges until a company finds it can afford them.
Improvements to the Sonaptic logo included a strapline to show core skills
Because professionals like us like to think that we can build a basis of trust between us. That, as your needs grow, you’ll stay with us, and we’ll grow with you.
That’s good business for us. It gives us a real interest in your future and in the effectiveness of the work we can do for you.
We may not still work with all the companies we’ve helped from an early stage, but we’re certainly still doing business with Alcentra, Brands2Life, Indicus Advisors, Satya Capital and Vintage Wine Gifts among others. We’re proud of our contribution to the success of many more – including Secerno, Tribold and Sonaptic.
All these companies found success by using their own skills to best effect, and also by using ours.
Design isn’t a part-time job. When you need it, talk to professionals like us.
Inflexion chief executive, Simon Turner
