Tag Archive for 'web site'

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Satya Capital – an investment company working in Africa

Published on December 7, 2009 in Corporate and Finance and investment. 0 Comments Tags: , , , , , , , , , , , .
Our new web site for Satya Capital is now on line

Our new web site for Satya Capital is now on line

Satya Capital is an investment company working to provide development capital to expanding and emerging companies in Africa.

Now, it has a new web site to promote its activities and to showcase its work, designed, hosted and maintained by Wild West.

Satya Capital is a company investing in Africa and the huge potential of that continent, and it is doing so with the advantage of some in-depth knowledge of vital success factors. The company targets investments of between $20m and $50m, and has some unique experience in working with companies in the region, most notably through the establishment and growth of Celtel.

Satya would be pleased to hear from companies and others who may be able to introduce investment opportunities. Satya is one of a growing number of private investment companies choosing Wild West for promotional and communications work.

For more information on Satya and its work, visit www.satyacapital.com

Everyone wants to take the trophy home!

Published on November 27, 2009 in Unusual. 0 Comments Tags: , , , , , , , , , , .
Everyone wants to take the Trophy home!

Everyone wants to take the Trophy home!

There’s good news and there’s bad news.

The good news is that Barclays are extending the entry period for the Barclays Home Win prize draw.

The bad news is that there are already over 12,000 entries which have been logged through the prize web site, so you’re going to have to be pretty lucky to win that prize.

The prize (let us just remind you) is to spend a day with the Barclays Premier League trophy.

Get your team photographed with it. Let your kids take it to school. Use it as a charity fund-raiser. What you do with your prize is (within reason!) up to you. The trophy comes with its own security staff too, so you don’t need to worry what might happen if it got stolen. Remarkably, too, the prize is available wherever in the world you are – Azerbaijan or Zambia – Barclays will (somehow!) get that trophy to everyone who wins.

Modesty forbids us to mention who designed the web site for this competition, which Barclays are hosting to celebrate their Premier League sponsorship contract being extended for another three years.

For more information, go to www.barclayshomewin.com

Christmas, and the Recovery

Published on November 25, 2009 in Unusual. 0 Comments Tags: , , , , , , .

Just a month now before Christmas is upon us. Next quarter (so we’re told) is the one when the UK finally emerges from recession.

Whether it does or it doesn’t, companies around the UK should be better structured to take advantage of the opportunities that do come along – more efficient probably, with every kind of expenditure monitored and scrutinised.

Marketing expenditure is no different. Fortunately, because we can offer a very cost-effective service, we often benefit when times get tough. So, we’re lucky that things haven’t really slowed down at all this year. We’re grateful for the opportunity that Christmas provides, to get our new identity complete and rolled out.

At the moment, our web site is a holding site, but not long into the new year, it should be available with much more content, and show the wide range of work that we are involved in. Please come back and take a look at www.designwildwest.com in 2010.

Get your hands on the Premier League Trophy!

Published on November 9, 2009 in Sport and Unusual. 0 Comments Tags: , , , , , , , , , .
The Barclays Premier League Trophy could be yours - for just a day

The Barclays Premier League Trophy could be yours – for just a day

No. You don’t have to spent half a billion buying a team. All you have to do is to go to www.barclayshomewin.com and enter the Barclays free prize draw.

20 winners from around the world will get the chance to have the Premier League Trophy for the day.

What could you do with it? Well, just think. You could lift it aloft with the team you play for. You could take it to your kids school. You could use it as part of a fund-raising opportunity for charity. Or you could just put it on your mantelpiece and dream.

But you’ll have to enter quickly! Our information is that a number of unnamed Premier League managers want to get their hands on this unique prize…

Web site and promotional advertising is by Wild West of course.

What more do you need from us?

Published on October 20, 2009 in Brand and identity, Corporate and Marketing. 0 Comments Tags: , , , , , , , , , , , , , , , , , , .

We’ve implemented a new web site. At the moment, it’s a simple holding site – in line with our bold new look. You can reach it on our old address (www.wildwildwest.co.uk) or on our new one – www.designwildwest.com

The pictures which you view through the WW device are samples of our work – from the ribbons on the Barclays Premier League trophy, through to our web site for Stock Spirits.

It is just a holding page really, but you can check our address, view or download our (very smart!) new credentials document or (of course) link through from the site to this blog (and we’ll be updating our blog header very soon too).

If you would like to see more from us – either on the web site or on this blog – then please let us know. At the moment we’re debating what we feature on the web site – our past award-winning work, case studies on topics as widely different as corporate naming or annual reports, or simply the kind comments we’ve had from our clients over the years. Please do get in touch if you have suggestions or comments!

And if you’ve not dealt with us before, maybe now is the time to think about whether we can help you? As you’ll see – in corporate design, in web and electronic marketing, and in sport sponsorship activation – we have a pretty good track record. Why not go to our web site now and take a look at our brand spanking new credentials document? We hope it will convince you to get in touch.

Please bookmark our address now: www.designwildwest.com

Consistent International Presence – Rule One for Growing Brands

Published on October 8, 2009 in Brand and identity, Corporate and International. 0 Comments Tags: , , , , , , , , , , , , , , , .

When we were commissioned to design and build the corporate site for a rapidly growing branded drinks manufacturer, Stock Spirits Group, we were concerned that international sites (the company had several overseas companies) should have the same look and feel. The company agreed and now we have implemented not just a corporate site, but sites covering international sales, US, Italy, Poland, Czech Republic, Slovakia and Slovenia.

Some of these sites are in three languages too, just to add to the complexity, but each one has a standard (though flexible) format. If you visit any one of them, you’ll be in no doubt that you are in a Stock Spirits Group site.

Working with Stock, we made the decision early on that it was important to give countries full flexibility in terms of marketing in their home territories – so we would link out from the corporate site to any brand sites which they had built and maintained for their particular markets.

That immediately defused the ‘not invented here’ syndrome and demonstrated that what we wanted was corporate consistency, but not a corporate straitjacket.

Stock keep on expanding, and as they do, their network of sites grows too. Bosnia and Herzegovina is the next territory to be covered, followed by Croatia. And the brand promise offered by Stock Spirits products and the reputation of the company both continue to strengthen and develop.

www.stockspiritsgroup.com

Ecommerce – solution or stumbling block?

Published on October 6, 2009 in Web. 0 Comments Tags: , , , , , , , .

Ecommerce (which means, if you’re in any doubt, buying and selling things through a web site or catalogue) can be a solution to the commonest of all problems – how do I get more sales? On the other hand, it can also be a part of the issue that you were trying to solve in the first place – that of the downward sales curve.

How can it be both?

It can be a solution only if you promote your new capability.

We’ve dealt with companies who sit back and wait when their new, ecommerce-enabled, site goes live. Google, they tell us, will do everything. Pretty soon, they’re back. How can I get my site up the ratings? And we have to tell them the basics of web wisdom – that a web site is (or should be) more like a magazine than a annual brochure; that a web site needs to be promoted if you are going to get traffic; that quality of service, quality of product, quality of communications are essential parts of the marketing mix.

If they listen (and invest too, as though this was a new branch of their operation), then ecommerce starts to become the solution they were looking for. They worry about it every morning. They check the statistics every day. If trends go the wrong way, then they do something about that.

If they don’t. it’s just a waste of money, time and effort, and in the end, that waste will drag a company down.

There are so many things that companies can do with and through the web these days. Don’t miss that opportunity.

Vintage Wine Gifts

Web Traffic – Slow Build Is Best

Published on September 30, 2009 in Web. 0 Comments Tags: , , , , , , , , , , .

Last weekend, we had our best day ever for web traffic by whatever measure we could find – hits, unique visits, downloads, sites. All were up, and if we’re pushed, we don’t really know why. What we do know is that on Monday morning, we had two very solid enquiries about future work.

The web is one of those places where hard and consistent work does bring rewards. It’s not so much a matter of shoving yourself forward all the time. It’s more a case of doing the right things consistently in order to get the results you are looking for.

This blog is one of those things. We hope that our new web site (coming soon!) will better reflect the quality of work which we do for clients like Secerno, Barclays Premier League, Barclays Spaces for Sport, Inflexion, IGP&I, Alcentra, Indicus Advisors, Stock Spirits and others.

Do return here whenever you would like to see more of our current work, or follow us on Twitter.com

The Cobbler’s Children – Time to Refresh our Identity

Published on September 22, 2009 in Brand and identity, Design and Web. 0 Comments Tags: , , , , , , , , .

Things have changed since we founded Wild West Design in 1996. Back then, it was only just becoming important to have a web site, mobile phones were getting to be less like bricks, and web applications were just starting to be talked about seriously. The dotcom boom was still to come, global warming was just an idea and ecommerce was unknown.

In those days, the bulk of our business was display, corporate literature, advertising in print and direct marketing - with hardly an electronic communications tool anywhere.

Fast forward 13 years, and most of our business still comes from important business services companies, but electronic design and communication is something we do every day of the week.

We not only design and build web sites for companies, products, PR campaigns, offers, market research, competitions and sponsorship initiatives, but our clients often expect to use their web site and email to communicate to specific target audiences through data-rooms and private areas which we set up on their behalf.

It’s been a hectic time.

Now though, we’ve had the chance to catch up with our own web presence and identity, and you’ll see the new wild west rolling out over the next few weeks. We’ll tell you more as it happens.

Boost Web Site Traffic. Add a Blog

Published on September 18, 2009 in Corporate, Marketing and PR. 0 Comments Tags: , , , , , , , , .

Blogs like this one aren’t difficult to set up. The difficult thing is to keep them updated regularly with news from your company. If you do manage to do that, though, you should see some tangible results and sooner than you might think too.

The web is an information medium, but it’s a news medium too, one where (for example) experts can provide very succinct nuggets of information (and we’d like to think that this is one of those!) which help to showcase your company’s capabilities and what it is good at.

That’s exactly the kind of content – continually refreshed and updated – that search engines love. Too often, web sites are treated like the annual report. ‘We did that months ago’ – people tell us, without realising that by failing to refresh and update content, they are losing potential visitors and more importantly, the business that comes with an understanding of your special expertise.

Wild West is a team of people – designers, programmers and marketing experts – all of whom can bring to bear particular expertise on issues that regularly face commercial organisations – from identity and branding, through to the creation of documents and web resources that will help the business to grow.

A blog is part of today’s marketing toolkit. Ignore it, and you might just be turning your back on business.

Blogs can focus on a specific aspect of your business, on an area of specialisation or something you are particularly proud of (like a sponsorship deal or a social responsibility programme). In fact, today’s blogging software is often enough to organise and publish all the marketing information that a smaller, specialist company may have the bandwidth to put out. That could mean that it might be able to do without the expense of a web site altogether, at least at the outset. Something to think about there, particularly for start-up companies!