Archive for the 'Campaign' Category

Our Work: #SheBelongs Match Day Programme Advert

WiF shebelongs



#SheBelongs Match Day Programme Advert and social media


Women in Football


To celebrate International Women’s Day and Women’s History Month, our client ‘Women in Football’ (WiF) wished to highlight all of the brilliant work carried out by women working within the football industry. We worked with them to create an inspiring match-day programme advert which champions female talent and highlights the often overlooked contributions women regularly make to the sport.

Our advert was designed for each club to personalise with their own image and a message to highlight the skill and dedication of their female employees. Fans were encouraged to engage with the campaign by tweeting examples of the women in football in their lives using the hashtag #SheBelongs.

Aiming to build on the momentum of this campaign, our follow-up advert ran over the Easter Weekend and featured three of the most high-profile women working in professional football today. Gabby Logan (sports journalist), Eniola Aluko (Chelsea FC and England footballer) and Sian Massey (football referee) represent the broad range of careers that can be pursued within football, and each of these women have broken down barriers in the sport in order to achieve their goals.

By teaming up with ‘Everyday Sexism’, the campaign also aims to promote the various ways in which women can report incidents of sexist abuse. These incidents, which so often go unreported, draw attention to the abuse many women face in the world of football and beyond. We hope this campaign, along with the tireless work done by members of the WiF team, can help contribute to creating a lasting change within the game.

For more information on ‘Women in Football’ please visit their website or follow them on Twitter (@WomeninFootball). You can also get involved in the campaign by tweeting using the hashtag #SheBelongs to champion the women you know in football.


WiF shebelongs2