Archive for the 'Corporate' Category

Our Work: Barclays HQ Wayfinding Signage Pilot



Barclays HQ Wayfinding Signage Pilot




Navigating a 32-floor skyscraper can be tricky at the best of times. Factor into this, thousands of staff members plus countless visitors per day, clear and easy-to-follow directional signage becomes something of a critical factor.

Having been approached by Barclays to make the task of navigating their Canary Wharf Headquarters a little easier, we began work on a pilot scheme for wayfinding, office and lift signage on Level 17, which if successful would run throughout the building.

The key to a good wayfinding system is to remain concise, removing any unnecessary details so that information can be established at-a-glance, without the need for the user to pause and contemplate.

The design also needed to simultaneously work in harmony with its surroundings, while still catching the attention of those in need of it.

The final design is clean and uncluttered, drawing the user’s eye to the required information. Initial feedback to the signage has been very positive, so we look forward to the potential roll-out across the building.


Lift & Office signage

Lift signage – Brushed stainless steel lettering, mounted onto 10mm clear acrylic and wet spray-painted matt cyan.
Office signage – White matt powder coated aluminium, mounted onto 10mm clear acrylic and wet spray-painted matt cyan. The lettering was applied using matt vinyl so that it can be easily updated.


Free standing totem sign

Free standing totem sign – White matt powder coated aluminium front, with a 50mm aluminium wet spray-painted matt cyan sides. The lettering and floor plan were applied using matt vinyl so that they can be easily updated.





Our Work: Louis de Soissons Architects new identity



Louis de Soissons Architects new identity


Louis de Soissons Architects


Established in 1920, ‘Louis de Soissons’ first made their name working on such major commissions as the original ‘Master Plan’ for Welwyn Garden City, a town they continually helped shape for the next 60 years. They were also the architects behind the original Home Office building, various Duchy of Cornwall private estates in London, and Lords cricket ground.

Today the practice has offices in Hertsfordshire and London, and operates in both the commercial and private sectors specialising in, among other things, town centre conservation and inner city developments.

When exploring how to refine their brand identity, we knew it was important to stay true to their origins while still giving them the more contemporary look-and-feel they were after. Seeking inspiration, we looked at vintage posters of Welwyn Garden City, where the most striking features were the bold use of colour and dominant typography. These were details we were keen to introduce into our design.

Seeking a typeface from the 1920’s, we decided upon ‘Kabel’, as we felt it evoked the era in a clear yet subtle way. We were also keen to introduce a brighter colour palette, and after experimenting with a few options we finally selected a vivid ‘apple green’ which brings to mind the garden cities for which Louis de Soissons first earned their reputation. The use of such a bold colour is a mark of confidence, and makes the brand seem fresh and modern.

Having produced their new logo and stationery, we are now beginning work on their new website, so watch this space.




Our Work: Barclays Digital Eagles HQ neon sign



Barclays Digital Eagles HQ neon sign




In 2013, Barclays launched the Barclays Digital Eagles initiative, with the aim to encourage their colleagues within Barclays to become more comfortable with the continuously adapting digital world.  The Barclays Digital Eagles now offer their digital solutions, support and practical advice to a wide variety of groups, ranging from their Barclays colleagues, to customers and community groups, some of whom have never been online before.

With initiatives ranging from ‘Barclays Code Playground’, an online workshop encouraging children to learn to code, to ‘Tea and Teach, aimed at those who are unconfident online, The Barclays Digital Eagles are at the forefront of the technology and digital world.

With this in mind, Barclays felt that the Digital Eagles needed a fittingly modern sign for their headquarters based in Canary Wharf, the final decision being a neon sign.

Whilst the majority of neon signs are produced using one tube per letter, we decided to use two, which enabled us to replicate the Digital Eagles typeface.  In addition to this, the neon sign was mounted to Perspex which was cut to the shape of these characters.  The client was extremely impressed with the end result and we look forward to producing more neon signs in the future.




Our Work: Babson Capital Management signage




Babson Capital Management signage


Babson Capital Management


Earlier this year, we were approached by Babson Capital Management, a global investment management organisation. Babson Capital Management was in the process of rebranding, and as such, required the signage throughout their London office to be replaced.

It soon became apparent that this was no ordinary signage update. After our initial site visit, we realised that the existing signage had been fixed to the wall in such a way that removing it would likely cause lasting and visible damage. As well as this, the material used on the wall was uncommon, and there was a risk that the replacement plaster would not match the existing.

After some research, we came across Armourcoat, a leading supplier of polished plasters, and innovative surface finishes. Armourcoat were able to match the existing material, and over two days, the wall rendering took place. The overall result was excellent, and matched the existing walls perfectly, ready for the new signage installation.

The signage itself was produced by using built up satin metal letters with 20mm returns and flat cut 3mm satin metal letters. We decided to use satin metal letters, rather than anodized aluminium due to the fact that, over time anodized aluminium ages differently to the cut edges (which are not anodized) therefore creating a much more noticeable contrast. We recommended satin stainless steel as it is a much higher quality material with a superior finish.

Both ourselves and the client were extremely happy with the overall result, and we look forward to working with Babson Capital Management in the future.





Our work: Prepare for Work



Prepare for Work


Barclays and The National Skills Academy for Financial Services


Prepare for Work is a new programme designed to help Further Education college students in the UK improve their chances of securing and maintaining employment. It is being run by The National Skills Academy with support from Barclays.

Building upon the success of Barclays Money Skills, Prepare for Work sets out to address the lack of awareness of employability skills, and help students to develop an understanding of how to successfully navigate the recruitment process. Prepare for Work also touches upon the financial aspects of employment, whilst also raising an awareness ofentrepreneurship and self-employment.

Having previously worked on the Barclays Money Skills project to great success, we were asked to design and develop the logo for the new campaign. The brief was to create a clean, simple and professional logo that was still eye-catching and positive. It was important that the logo not only appeal to the young people engaged in the programme, but also to their tutors, who are an important part of leading and promoting the programme throughout their colleges. We feel the final version managed to achieve the right balance of educational, modern and fun that the client was looking for, and we were all extremely pleased with the end result.



Once the logo had been established, it was time to develop the resource packs. Each pack contains an information toolkit filled with activities and resources, as well as competitions for students to enter. We wanted the information to be presented in an engaging and informative way, so that students found the guidance useful and easy-to-follow rather than overwhelming. The packs also contain posters and merchandise used to promote the programme throughout the colleges, to encourage as much participation as possible. These packs are now being distributed to participating schools and colleges around the country, where Tutors and College Champions (young people trained to deliver activities to their peers) will lead students in developing the skills essential to gaining employment.


Our work: Barclays ATP World Tour Finals



Barclays internal flyers




WildWest has been working with the Barclays sponsorship department for over 15 years on projects ranging from the Barclays Premier League, Barclays Money Skills, Barclays Prepare For Work and the Barclays ATP World Tour Finals.

On this occasion, we were asked to produce a piece of internal communications to increase awareness of the upcoming Barclays ATP World Tour Final event.  Our aim was to strengthen the relationship between the ATP and Barclays in the eyes of the Barclays employees.

The leaflet was being used by Barclay’s staff to nominate a colleague whom they thought deserved tickets to the Barclays ATP World Tour Finals. We therefore wanted the leaflets to be as eye-catching as possible, to ensure they did not get lost amongst the large quantities of internal communications. To achieve this, we designed the leaflet to resemble a large tennis ball in Barclays Cyan, which we feel successfully solidified the connection between the two organisations. The response from Barclays has been overwhelmingly positive, and we are looking forward to developing this idea further in the future.



Our work: New Precision 3D Print Signage



Office Signage


Silverfleet Capital


When one of our clients in the private equity industry needed their office signage refreshed, we took the opportunity to look into the potential of new technology within the signage industry.

Traditionally for signage installations such as these, our material of choice would’ve been MDF cut on a router. However, as Silverfleet Capital’s logo is made up of 18 small letters with multiple bevelled edges, we thought that new methods might create a much more precise and detailed end result. 3D printing especially offered all these advantages without being prohibitive in terms of cost, and we were convinced that this new technology could deliver the quality we were looking for.

3D printing was a relatively new concept to us, but after a visit to the production site we found that it was an impressively fast, sustainable, and economical production method, that allowed our designers’ artwork to be meticulously rendered exactly as they would have wished. The process, also known as ‘additive manufacturing’ (AM), involves adding or layering materials on top of one another until a physical 3D object is produced.

Once the letters were produced – or ‘printed’, they were sanded by hand and sprayed with Silverfleet Capital’s colours. The end result was very impressive, and it is certainly a method we will be using again.


3d printing


6 Ways to Ensure Your Website Keeps Working for You



Over the years, we’ve designed and created a lot of sites. For different industries, different audiences and achieving vastly different results too. Some have been very niche (take a look at Tax Efficient Review for example, the bees knees for those interested in Venture Capital Trusts or Enterprise Investment Schemes). Others have helped companies to reach a much wider public.

These days though, it’s not enough just to design and post your site. Making it available is just the start. Any website should be playing an active role in your market development and delivering back on your investment.

Here are some starting points:

1. Think about audiences.

Make it easy for investors to get where they want to, as well as giving sales or service information to potential buyers. Remember that people who have already bought from you could be your best source of new sales. Your staff will also want a website they can feel proud of.

2. Do you want people to come back to your site? Then provide information that changes.

Could be a blog, could be news, market analysis, a cartoon – your website should be more like a magazine than a printed book. If visitors come back and see the same old content, they won’t stay long – they will feel they’ve done it all already.


3. Think about value.

What can you give to your audiences that will have value for them? It could be something they didn’t know about market conditions, an expert view on how to apply your products or services, an evaluation tool. It could be a competition, a CSR programme – Barclays feature their MoneySkills advice, for example, together with sponsorships.

4. When you provide value, make sure people know about it!

You can promote your features through Twitter, LinkedIn, Facebook and other social media. Your staff and others with an interest (resellers, supply chain) should be encouraged to do the same. Best of all is when your clients start supporting you too.

5. How do people view your site?

Are they deskbound PC users, or iPhone aficionados, keeping in touch on the move? For most, it’s both, so you need to make sure your website responds to many different viewing platforms and is continuously available.




6. Make sure you know what’s going on.

An analytics package is essential to keep your marketing programme and your website on track. It will help show what is working well and what doesn’t. It will show how long people stay on your site and what they look at most. How they search to find you, or your competitors. Essential stuff.

All of this will have a bearing on how you structure your site, how it looks, how the navigation works and many other factors. It should help you get the absolute best return for your investment too.


Azure Wealth provide financial management for elite clients. Now, their corporate literature shows how they are different.

Our design work for Azure (carried out in conjunction with marketing consultants, Crimea River) was based around the idea that Azure not only understand the global financial landscape, they understand the world in which their clients live.

Many wealthy people today live international lives. They need financial management that is responsive to their distinctive needs. So, our brochure for Azure points up how the company is different, preferring to establish their credentials by highlighting their personal approach, rather than through lengthy presentations or technical-speak.

Our design work is understated, slightly quirky in its use of typography, a little more imaginative than one might expect in terms of the way it is illustrated.

Azure Wealth are a different kind of wealth manager. Our design makes that point, and helps support their position as experts in the evolving world of global wealth.

Azure Wealth have a new corporate brochure, designed and produced by us



Our work: New Website for London and Capital

Home page of the new London and Capital site

Home page of the new London and Capital site



London and Capital is a large and ambitious Asset and Wealth Management firm based in London. The company is independently-owned and creates investment solutions specifically tailored to clients’ needs

Established in 1986, the company has around US $ 3.7 billion of discretionary assets under management. London & Capital’s specialist divisions are orientated towards creating tailor-made portfolios that meet its clients’ goals.

The company made the decision to develop a new site in mid-2013, and, after a selection process, chose to work with WildWest as contractor to implement a new site that would be more approachable, take advantage of new facilities that browsers like Firefox, Chrome and IE10 were making possible, and finally to use the newer, larger displays that many professional office workers now prefer.

Along the way, WildWest’s challenge would be to contain and manage a very large contingent of information, and to make that information readily available to the many different types of business people who would be acessing the site from many different devices from tablets to office workstations.

You can view the site at