Archive for the 'Feature' Category

Ten reasons why you should have a blog on your website

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Adding a Blog (a weblog) to your website is easy, and can help you to build presence, market position and profile for your company. Here are just ten reasons why you should have at least one Blog on your site.

 

1. Blogs are easy to update.

You can allow a number of people to have access (specialists in particular fields maybe?) and they can all contribute to your website shop window. Make sure you put some rules in place though!

2. Blogs contain the most up to date things about your organisation.

The pieces can be long (not too long) or short, or contain photos, or just be a photo caption, or a video. A good blog is the sum of what makes you what you are.

3. Blogs make it easier for your site to be found.

Search engines like sites that are updated regularly, and blogs provide a regular in-depth focus on your core skills and experience.

4. Never think you don’t have something to write about – you do.

You can comment on best practice in your industry, use it to lobby for change, alert people to your specialists and how they add value, focus on your market expertise and much more.

5. With a blog on your site, you have the opportunity to react to news, but you can also make it.

Announce new products and services, key client wins, special assignments, things of particular interest.

6. Blogs are a complement to social media.

Make your brief announcements on social and use them to point to the full story on your blog. Reply to those with an interest in a topic and use the link to your blog to make your full proposition.

7. Blogs attract comment.

Starting a dialogue with potential buyers or opinion leaders helps you position your company and what it does. It is the starting point for sales.

8. Use your blog to be a little bit controversial if you feel you can.

You may need to hire a writer or a PR if you feel uncertain about this, but if you can be interesting and get out of your comfort zone, you’ll start to build traffic as a respected commentator.

9. Maybe you’ll need more than one.

If you have several areas of expertise, set up a blog for each and make your case as a specialist in each area.

10. Use your blog to get feedback from the market.

Use it to research attitudes and play back how you plan to respond. The market loves those who listen to what it thinks.

And of course, if you would like to get some help from us – on content, appearance or how the blog links in with your current site, then please do get in touch with us at info@designwildwest.com

 

Sales development company, INCo-Online, use their blog to highlight trends in IT and consulting sales. Wildwest provide the content

Sales development company, INCo-Online, use their blog to highlight trends in IT and consulting sales. Wildwest provide the content

 

6 Ways to Ensure Your Website Keeps Working for You

 

 

Over the years, we’ve designed and created a lot of sites. For different industries, different audiences and achieving vastly different results too. Some have been very niche (take a look at Tax Efficient Review for example, the bees knees for those interested in Venture Capital Trusts or Enterprise Investment Schemes). Others have helped companies to reach a much wider public.

These days though, it’s not enough just to design and post your site. Making it available is just the start. Any website should be playing an active role in your market development and delivering back on your investment.

Here are some starting points:

1. Think about audiences.

Make it easy for investors to get where they want to, as well as giving sales or service information to potential buyers. Remember that people who have already bought from you could be your best source of new sales. Your staff will also want a website they can feel proud of.

2. Do you want people to come back to your site? Then provide information that changes.

Could be a blog, could be news, market analysis, a cartoon – your website should be more like a magazine than a printed book. If visitors come back and see the same old content, they won’t stay long – they will feel they’ve done it all already.

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3. Think about value.

What can you give to your audiences that will have value for them? It could be something they didn’t know about market conditions, an expert view on how to apply your products or services, an evaluation tool. It could be a competition, a CSR programme – Barclays feature their MoneySkills advice, for example, together with sponsorships.

4. When you provide value, make sure people know about it!

You can promote your features through Twitter, LinkedIn, Facebook and other social media. Your staff and others with an interest (resellers, supply chain) should be encouraged to do the same. Best of all is when your clients start supporting you too.

5. How do people view your site?

Are they deskbound PC users, or iPhone aficionados, keeping in touch on the move? For most, it’s both, so you need to make sure your website responds to many different viewing platforms and is continuously available.

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6. Make sure you know what’s going on.

An analytics package is essential to keep your marketing programme and your website on track. It will help show what is working well and what doesn’t. It will show how long people stay on your site and what they look at most. How they search to find you, or your competitors. Essential stuff.

All of this will have a bearing on how you structure your site, how it looks, how the navigation works and many other factors. It should help you get the absolute best return for your investment too.