Archive for the 'Signage' Category

Our Work: Barclays HQ Wayfinding Signage Pilot



Barclays HQ Wayfinding Signage Pilot




Navigating a 32-floor skyscraper can be tricky at the best of times. Factor into this, thousands of staff members plus countless visitors per day, clear and easy-to-follow directional signage becomes something of a critical factor.

Having been approached by Barclays to make the task of navigating their Canary Wharf Headquarters a little easier, we began work on a pilot scheme for wayfinding, office and lift signage on Level 17, which if successful would run throughout the building.

The key to a good wayfinding system is to remain concise, removing any unnecessary details so that information can be established at-a-glance, without the need for the user to pause and contemplate.

The design also needed to simultaneously work in harmony with its surroundings, while still catching the attention of those in need of it.

The final design is clean and uncluttered, drawing the user’s eye to the required information. Initial feedback to the signage has been very positive, so we look forward to the potential roll-out across the building.


Lift & Office signage

Lift signage – Brushed stainless steel lettering, mounted onto 10mm clear acrylic and wet spray-painted matt cyan.
Office signage – White matt powder coated aluminium, mounted onto 10mm clear acrylic and wet spray-painted matt cyan. The lettering was applied using matt vinyl so that it can be easily updated.


Free standing totem sign

Free standing totem sign – White matt powder coated aluminium front, with a 50mm aluminium wet spray-painted matt cyan sides. The lettering and floor plan were applied using matt vinyl so that they can be easily updated.





Our Work: Barclays Digital Eagles HQ neon sign



Barclays Digital Eagles HQ neon sign




In 2013, Barclays launched the Barclays Digital Eagles initiative, with the aim to encourage their colleagues within Barclays to become more comfortable with the continuously adapting digital world.  The Barclays Digital Eagles now offer their digital solutions, support and practical advice to a wide variety of groups, ranging from their Barclays colleagues, to customers and community groups, some of whom have never been online before.

With initiatives ranging from ‘Barclays Code Playground’, an online workshop encouraging children to learn to code, to ‘Tea and Teach, aimed at those who are unconfident online, The Barclays Digital Eagles are at the forefront of the technology and digital world.

With this in mind, Barclays felt that the Digital Eagles needed a fittingly modern sign for their headquarters based in Canary Wharf, the final decision being a neon sign.

Whilst the majority of neon signs are produced using one tube per letter, we decided to use two, which enabled us to replicate the Digital Eagles typeface.  In addition to this, the neon sign was mounted to Perspex which was cut to the shape of these characters.  The client was extremely impressed with the end result and we look forward to producing more neon signs in the future.




Our Work: Babson Capital Management signage




Babson Capital Management signage


Babson Capital Management


Earlier this year, we were approached by Babson Capital Management, a global investment management organisation. Babson Capital Management was in the process of rebranding, and as such, required the signage throughout their London office to be replaced.

It soon became apparent that this was no ordinary signage update. After our initial site visit, we realised that the existing signage had been fixed to the wall in such a way that removing it would likely cause lasting and visible damage. As well as this, the material used on the wall was uncommon, and there was a risk that the replacement plaster would not match the existing.

After some research, we came across Armourcoat, a leading supplier of polished plasters, and innovative surface finishes. Armourcoat were able to match the existing material, and over two days, the wall rendering took place. The overall result was excellent, and matched the existing walls perfectly, ready for the new signage installation.

The signage itself was produced by using built up satin metal letters with 20mm returns and flat cut 3mm satin metal letters. We decided to use satin metal letters, rather than anodized aluminium due to the fact that, over time anodized aluminium ages differently to the cut edges (which are not anodized) therefore creating a much more noticeable contrast. We recommended satin stainless steel as it is a much higher quality material with a superior finish.

Both ourselves and the client were extremely happy with the overall result, and we look forward to working with Babson Capital Management in the future.





Our work: New Precision 3D Print Signage



Office Signage


Silverfleet Capital


When one of our clients in the private equity industry needed their office signage refreshed, we took the opportunity to look into the potential of new technology within the signage industry.

Traditionally for signage installations such as these, our material of choice would’ve been MDF cut on a router. However, as Silverfleet Capital’s logo is made up of 18 small letters with multiple bevelled edges, we thought that new methods might create a much more precise and detailed end result. 3D printing especially offered all these advantages without being prohibitive in terms of cost, and we were convinced that this new technology could deliver the quality we were looking for.

3D printing was a relatively new concept to us, but after a visit to the production site we found that it was an impressively fast, sustainable, and economical production method, that allowed our designers’ artwork to be meticulously rendered exactly as they would have wished. The process, also known as ‘additive manufacturing’ (AM), involves adding or layering materials on top of one another until a physical 3D object is produced.

Once the letters were produced – or ‘printed’, they were sanded by hand and sprayed with Silverfleet Capital’s colours. The end result was very impressive, and it is certainly a method we will be using again.


3d printing