Tag Archive for 'Feature'

Ten reasons why you should have a blog on your website

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Adding a Blog (a weblog) to your website is easy, and can help you to build presence, market position and profile for your company. Here are just ten reasons why you should have at least one Blog on your site.

 

1. Blogs are easy to update.

You can allow a number of people to have access (specialists in particular fields maybe?) and they can all contribute to your website shop window. Make sure you put some rules in place though!

2. Blogs contain the most up to date things about your organisation.

The pieces can be long (not too long) or short, or contain photos, or just be a photo caption, or a video. A good blog is the sum of what makes you what you are.

3. Blogs make it easier for your site to be found.

Search engines like sites that are updated regularly, and blogs provide a regular in-depth focus on your core skills and experience.

4. Never think you don’t have something to write about – you do.

You can comment on best practice in your industry, use it to lobby for change, alert people to your specialists and how they add value, focus on your market expertise and much more.

5. With a blog on your site, you have the opportunity to react to news, but you can also make it.

Announce new products and services, key client wins, special assignments, things of particular interest.

6. Blogs are a complement to social media.

Make your brief announcements on social and use them to point to the full story on your blog. Reply to those with an interest in a topic and use the link to your blog to make your full proposition.

7. Blogs attract comment.

Starting a dialogue with potential buyers or opinion leaders helps you position your company and what it does. It is the starting point for sales.

8. Use your blog to be a little bit controversial if you feel you can.

You may need to hire a writer or a PR if you feel uncertain about this, but if you can be interesting and get out of your comfort zone, you’ll start to build traffic as a respected commentator.

9. Maybe you’ll need more than one.

If you have several areas of expertise, set up a blog for each and make your case as a specialist in each area.

10. Use your blog to get feedback from the market.

Use it to research attitudes and play back how you plan to respond. The market loves those who listen to what it thinks.

And of course, if you would like to get some help from us – on content, appearance or how the blog links in with your current site, then please do get in touch with us at info@designwildwest.com

 

Sales development company, INCo-Online, use their blog to highlight trends in IT and consulting sales. Wildwest provide the content

Sales development company, INCo-Online, use their blog to highlight trends in IT and consulting sales. Wildwest provide the content