ChemStone: At the Forefront of Pulp and Paper Chemistry – WildWest Design
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Showing how technology works
Showing how technology works
Originally founded in 1994, ChemStone is an industry leader in its field, offering the best products and services in pulp and paper chemical technology. Working across five continents, the company serves to increase efficiency in the manufacturing of wood pulp, with innovation through technology remaining its core principle.
To explain how this technology works in an understandable and engaging way, we created a series of animated videos.
By explaining the different applications of the product and exploring how they can be adapted to specific needs, WildWest demonstrates how ChemStone’s products makes the process more efficient and environmentally friendly.
Protean Video
Explaining complex ideas in a simple way
Explaining complex ideas in a simple way
The PROTEAN platform offers both water-resistant and oil- resistant solutions that can be utilised to provide eco-friendly and cost-effective replacement of legacy materials such as plastic coating and fluorochemicals.
We created an animated explainer video to show the different applications of the technology, using design and animation to convey complex concepts in a simple, accessible way.
Telling your story
Telling your story
A lot of planning goes into telling your story and reflecting your brand’s message. Our in- house copywriting team work closely with our design team to script and storyboard all videos so that the content and pacing align seamlessly.
By organising the voiceover recording, casting the right voiceover artist and directing the process, we ensure the perfect tone and delivery.