Inflexion: Identity and corporate communications – WildWest Design

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Going from strength to strength

Going from strength to strength

Inflexion is a leading mid-market private equity firm, investing in established high-growth businesses for a minority or majority stake.

Inflexion came to us as a start-up looking to develop its corporate identity. We developed a typography-based logo and incorporated a blue ‘swoosh’ to indicate growth. This element of the design was added throughout creative to bring a unified style across collateral.

We’ve been delighted to see how the company has developed over the decades. We’re proud that WildWest still plays a part in helping Inflexion to consolidate and expand the brand across multiple platforms.

Inflexion company logo
Inflexion brochure front page
Inflexion pitch book
Inflexion tombstone

Creative for the slopes

Creative for the slopes

Each winter, Inflexion investors are invited on an exclusive trip to one of Austria’s premium ski destinations. Each client receives a welcome gift box, which we had the pleasure of creating.

Reflecting the mountains and the sport, we produced a ski themed illustration that incorporated their branding and applied the creative to a number of high-quality items, consolidating a distinct visual identity. This included a bespoke welcome box, greeting card, and vinyl stickers along with a brand embroidered fleece.

As a finishing touch, we personally packaged each gift box and sent them to the chalet, ready for the guests to receive on arrival.

Inflexion ski box gift
Inflexion ski box gift logo
Inflexion ski box items
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