Warwick Capital: Modernising brand identity – WildWest Design


New style, new strength

New style, new strength

Warwick Capital Partners is a global special situations private equity and credit firm. Focused on European special situations, it invests in companies across both public and private markets.

The refreshed new logo and identity were designed to reinforce and consolidate the brand with a refreshed mark that simplified and strengthened the logo.

The colour palette was also reinvigorated, adding more contrast, white space and a prominent use of the Warwick blue. The new brand was implemented across a range of materials so all communications could be consistent and distinctly Warwick.

Warwick Capital logo
Warwick Capital business cards
Warwick Capital Presentation

Using design to drive the message

Using design to drive the message

The use of sports imagery emphasises how Warwick finds ways of putting the wind in the sails of many companies and helps them navigate complex situations. 

We organised a series of interviews with the company and the copywriter to identify and reinforce the key messages and create a clear communication style.

We added dynamism to the website by using animated, overlapping elements that move as visitors scroll through the site.

Man running in the mountains
Warwick Capital website about us page



The team photography follows the same style using light white backgrounds with overlapping shapes highlighting the fresh, bright and positive attitude of the organisation.

A man wearing glasses smiling
A woman in a black dress smiling
A woman wearing glasses smiling


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